App Store and Apple's 3rd Party : Application Strategy

Publication Date	July 2008
Publisher	Research on Asia
Product Type	Brief
Pages	11
ISBN Number	not applicable
Product Code	ROA00036

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Summary

Exclusive to Report Buyer the App store and Apple's 3rd Party - Application Strategy report provides an overview of the benefits of the iPhone 2.0 software updates and the App store that was launched in July 2008.

This free and immediately downloadable report aims to answer the following main questions:

How the usability of the device can change
Third party applications and their effects
The App store function

The App store is a welcome addition to Apple's product line and is tipped to be the best distribution of applications in the mobile space. At present the App store is offering about 100 free applications. The Paid applications range from $2 to $20, for the iPhone and iPod touch.

The quality and the sophistication of the applications will be Apple's key advantage against its competitors Blackberry and Windows Mobile. This will also be a fresh opportunity for third party developers to distribute directly to Apple customers.

Amongst others the most popular App software is 'Social Networking' these provide the user to stay connected with friends and upload photos instantly. This informative brief seeks to explain the features of the update and the transformation of the handset from its original form.

Content

List of Figures
- Introduction
- 1. IPHONE 2.0 Software Update
- 2. App Store - Overview
  - 2.1. App Store with Third-party Applications
  - 2.2. Games by Gameloft
  - 2.3. Google Mobile App
  - 2.4. Enterprise Applications
- 3. Conclusion
List of Figures
- Figure 1 IPHONE 2.0 Software Update Information on Apple’s Webpage
- Figure 2 App Store Categories
- Figure 3 Gameloft’s Brain Challenge for IPHONE
- Figure 4 Image of Google Mobile for IPHONE