Evolution of 3G Strategies in Asia-Pacific

Publication Date	April 2008
Publisher	Ovum
Product Type	Report
Pages	21
ISBN Number	not applicable
Product Code	OVM00513

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Summary

3G strategies have changed significantly since the first 3G launches. This report analyses how 3G strategies in Asia-Pacific have evolved since the technology's launch. It outlines lessons learnt and how future 3G and mobile data strategies should be shaped for current 3G operators and in markets yet to launch 3G (China, India, Vietnam, Thailand and Pakistan).

Content

Table of Contents
- Key Messages
- Findings and Recommendations
- 3G Strategies
- Four Generic Strategies
- Cost-Efficient Voice
- Migration from 2g
- Mobile Data Services
- Broadband Proposition
- Which Strategy Should Operators Employ?
- Evolution of 3G Strategies
- Overview
- Initial 3G Adoption Was Slow
- De-Prioritisation of The Portal and Embracing A More 'Open' Mobile Internet
- Mobile Broadband Revolution
- Focus on User Experience
- Emergence of Social Networking and Ugc
- Service Priorities Shift and Existing Services Get A Facelift
- Cross-Platform Strategies Increase
- beyond The Phone
Table of Figures
- Table 1 Generic 3G Strategies
- Figure 1 Circuit-Switched Voice Capacity of Different Technologies
- Figure 2 Data Cost Comparison of Different Technologies
- Figure 3 next-Generation Connections in Asia-Pacific and Forecasts, June 2007 and 2011
- Figure 4 Hutchison's 3G Strategy Evolution
- Figure 5 M1's 3G Strategy Evolution
- Figure 6 Indosat's 3G Strategy
- Figure 7 Mobile Social Networking
- Figure 8 T-Mobile USA's 3G Strategy
- Figure 9 Pccw's 3G Strategy