2008 U.S. Consumer Narrowband Survey: Slow and Steady

Publication Date	February 2009
Publisher	IDC
Product Type	Report
Pages	25
ISBN Number	not applicable
Product Code	IDC07007

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Summary

This IDC study presents results from IDC's 2008 Consumer Narrowband Survey. Included in this study are results pertaining to the dial-up services market in the United States. Specific topics include respondents' current service subscription, their reasons for choosing their ISP, and whether they had switched providers previously, as well as their intent to migrate from dial-up to broadband and their subscription and usage of applications such as online gaming, Web-based storage, and computer security. Results for each question are presented in tables and figures for all respondents with dial-up access at home.

"Much of the growth in new broadband subscribers has been driven by narrowband households migrating to faster broadband services." says Amy Harris Lind, program manager, IDC's Consumer Markets program. "However, as the pool of dial-up subscribers dwindles, service providers need to redouble their efforts to attract dial-up users to their broadband packages. Survey findings show that dial-up users are thinking about migrating to broadband. But broadband providers must lower the price of broadband access, make it more readily available, and improve customer service if they are to successfully convince dial-up users to migrate upmarket and adopt a faster broadband connection."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Key Findings - General Trends and Technology Usage
- Figure: Length of Dial-Up Subscribership
- Figure: Frequency of Internet Access
- Figure: Average Monthly Bill for Internet Access
- Figure: Desktop and Laptop PC Ownership
- Figure: Home Network Ownership
- ISP Choice and Satisfaction
- Figure: Reasons for Selecting Current ISP
- Figure: Satisfaction with Current ISP
- Figure: Reasons for Dissatisfaction with Current ISP
- ISP Loyalty and Churn
- Figure: Rate of ISP Churn
- Figure: Reasons for Switching ISP
- Figure: Likelihood of Switching ISP in the Next 12 Months
- Figure: Reasons Driving ISP Switch
- Broadband Usage and Migration
  - Previous Broadband Subscribership
  - Intent to Migrate
  - Figure: Use of Other Internet Access Technologies
  - Figure: Interest in Subscribing to Broadband
  - Figure: Length of Broadband Subscribership
  - Figure: Reason for Discontinuing Broadband
  - Figure: Likelihood of Migrating to Broadband in the Next 12 Months
  - Figure: Reasons for Keeping Dial-Up Subscribership
  - Figure: Reasons for Dial-Up Users' Migration to Broadband
- Internet Applications
- Figure: Dial-Up Users' Online Activities
- Figure: Current and Previous Subscriptions to Premium Online Services
- Demographics
- Table: Respondents by Employment Status (% of Respondents)
- Table: Respondents by Work-at-Home Status (% of Respondents)
- Table: Respondents by Home Ownership (% of Respondents)
- Table: Respondents by Location of Residence (% of Respondents)
- Table: Respondents by Number of People in Household (% of Respondents)
- Table: Respondents by Number of Children in Household (% of Respondents)
- Table: Respondents by Age (% of Respondents)
- Table: Respondents by Gender (% of Respondents)
- Table: Respondents by Annual Household Income (% of Respondents)
- Table: Respondents by Race (% of Respondents)
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis