Australia Mobile Broadband 2008 Competitive Analysis

Opening the Floodgates

Publication Date	January 2009
Publisher	IDC
Product Type	Report
Pages	45
ISBN Number	not applicable
Product Code	IDC06483

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Summary

This IDC study examines the offerings and performance of Australia's four mobile broadband networks. Based on over 1,500 independent tests carried out over a five-month period, IDC compares and contrasts the performance of each network along with the carriers' strategies and network expansion plans for 2009. This study includes an outlook of the market into 2009, along with key drivers for the continued growth of mobile broadband into the coming year.

"2008 has seen the mobile broadband revolution sweep the nation, with prices falling as much as 78% in 12 months and download allowances doubling. What we have seen has been nothing short of amazing, yet mobile broadband is still in its infancy stage and there are plenty more surprises to come in 2009," says Mark Novosel, market analyst, Telecommunications, IDC Australia.

Content

IDC Opinion
In This Study
- Testing Methodology
  - Qualitative Usability Testing
Situation Overview
- Introduction
- Mobile Broadband Offerings
- Table: Cost Comparison of Entry-Level Mobile Broadband Plan by Operator, 2007 and 2008
- Table: Cost Comparison of High-End Mobile Broadband Plan by Operator, 2007 and 2008
- Table: Summary of Mobile Broadband Plans Available, November 2008
- Figure: Mobile Broadband Plans by Data Allowance, November 2008
- Strategies and Points of Differentiation
  - 3
  - Optus
  - Telstra
  - Vodafone
- Network Performance Testing
- Table: Advertised Theoretical Maximum Speeds, November 2008
- Overview of the Quantitative Testing
  - Download Testing
  - Figure: Minimum and Maximum Observed Download Speeds
  - Upload Testing
  - Figure: Minimum and Maximum Observed Upload Speeds
  - Latency Testing
  - Figure: Minimum and Maximum Observed Latency (Ping Time)
  - Summary of Average Performance
  - Figure: Average Observed Speed and Latency
  - Figure: Average Download Speed Consistency
  - Figure: Average Upload Speed Consistency
- Detailed Analysis of Specific Testing
  - SpeedTest (Sydney)
  - Table: Summary of Tests Conducted
  - TransACT (2MB)
  - Figure: TransACT (2MB) Download Speed Analysis
  - Table: Locations and Conditions of Maximum and Minimum Results
  - ZDNet
  - Figure: ZDNet Download Speed Analysis
  - Table: Locations and Conditions of Maximum and Minimum Results
  - WIMI (San Francisco)
  - Figure: WIMI (San Francisco) Download Speed Analysis
  - Figure: WIMI (San Francisco) Upload Speed Analysis
  - Figure: WIMI (San Francisco) Latency (Ping) Analysis
  - Nokia PC Suite Download Test
  - Figure: Nokia PC Suite Download Speed Analysis
  - Other Notable Results
    - SpeedTest (Johannesburg)
    - Figure: SpeedTest (Johannesburg) Average Performance Summary
    - Testing in North Sydney
    - Figure: North Sydney Average Performance Summary
    - Fastest and Slowest Results
      - 3
      - Optus
      - Telstra
      - Vodafone
- Qualitative Testing and Observations
  - 3
  - Optus
  - Telstra
  - Vodafone
- Fixed Versus Mobile Broadband
- Table: Comparative Fixed Broadband Pricing
- Figure: Comparison of Fixed and Mobile Broadband Performance
- Figure: Comparison of Fixed and Mobile Broadband Performance
- The Winner Is...
- Table: Mobile Broadband Network Scoring
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis