Broadband Consumer Survey

Identifying Key Broadband User Segments in the Philippines

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	32
ISBN Number	not applicable
Product Code	IDC03960

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Summary

This IDC study intends to look at the general urban broadband users and further profile them by probing into their most common online activities. With information gathered during the Philippines Fixed Line Consumer Survey conducted from July 26, 2007 to August 15, 2007, which is a structured end-user survey of Internet users, this study explores the profiles of the four cluster groups of urban broadband users that were identified using cluster analysis of survey results.

"IDC encourages service providers (SPs) to package and position their services according to activities and practices of the various online users. In time, as needs and requirements of users turn complex, other offers like VoIP or Internet Protocol television (IPTV) may then be offered in the market. Surpassing the current trend of bundling broadband with a free phone line, SPs can package in multiple services in order to maintain loyalty and gain new subscribers for their market,"says Catherine Foronda, analyst, Communications, IDC Philippines.

Content

IDC Opinion
In This Study
- Methodology
  - Survey Scope
  - Survey Instrument
  - Interviewing and Administrating the Instrument
  - Respondent Criteria
  - Profile of Sample
  - Figure: Sample Gender Distribution, 2007
  - Figure: Sample Age Distribution, 2007
  - Figure: Sample Education Attainment, 2007
  - Figure: Sample Occupation Distribution, 2007
  - Figure: Sample Personal Monthly Income Distribution, 2007
  - Figure: Sample Household Monthly Income Distribution, 2007
  - Figure: Sample Geographic Distribution, 2007
- Executive Summary
Situation Overview
- Introduction: A Snapshot of the Broadband Services Market in the Philippines
- Figure: Philippines Fixed-Line Consumers Household Internet Subscription, 2007
- Figure: Philippines Length of Broadband Access Subscription, 2007
- Figure: Philippines Type Broadband Access Technology, 2007
- Figure: Philippines Consumers Reasons for Choosing Current Broadband Service Provider, 2007
  - Broadband User Demographics
  - Table: Broadband User Demographics, 2007 (%)
  - Table: Average Broadband Usage per Day, 2007 (%)
  - Internet Activities Adoption Trends
    - Communication Activities
    - Figure: Broadband User Adoption of Internet Communication Activities, 2007
    - Informational Activities
    - Figure: Broadband User Adoption of Internet Informational Activities
    - Community Activities
    - Figure: Broadband User Adoption of Internet Community Activities, 2007
    - Entertainment Activities
    - Figure: Broadband User Adoption of Internet Entertainment Activities, 2007
    - eCommerce Activities
    - Figure: Broadband User Adoption of ECommerce Activities, 2007
- Broadband User Cluster Profiles
- Figure: Proportions of Clusters, 2007
- Table: Average Broadband Usage per Day by Cluster, 2007
  - Laggards
  - Figure: Laggard User's Broadband Usage, 2007
  - Figure: Laggard Users' Age Groups, 2007
  - Entertainment and Social Fanatics
  - Figure: Entertainment and Social Fanatics' Broadband Usage, 2007
  - Figure: Entertainment and Social Fanatics' Age Groups, 2007
  - Information and Community Junkies
  - Figure: Information and Community Junkies' Broadband Usage, 2007
  - Figure: Information and Community Junkies' Age Groups, 2007
  - Early Adopters
  - Figure: Early Adopters' Broadband Usage, 2007
  - Figure: Early Adopters' Age Groups, 2007
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis