Broadband and IPTV potential in Hungary

Publication Date	January 2009
Publisher	Ovum
Product Type	Report
Pages	13
ISBN Number	not applicable
Product Code	OVM00716

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Summary

Broadband growth in Hungary is already starting to plateau at a comparatively low penetration level. As in many other Central and Eastern European markets, mobile adoption far exceeds that of fixed line telephony.

Content

EXECUTIVE SUMMARY
- In a nutshell
- Ovum view
- The Hungarian market
- Market demographics and ICT
- The Hungarian broadband market
- Broadband growth and subscribers
- Players and services
- Magyar Telecom
- UPC Hungary
- Invitel
- The Hungarian TV market
- Market overview
- The pay-TV market
- Digitisation
- Affordability
- Advanced features and services
- The potential for IPTV
- Developments to date
- Factors affecting uptake of IPTV
- Drivers for IPTV growth and added benefits to telcos
- Barriers to IPTV growth
List of Tables
- Table 1: Broadband subscribers by operator
- Table 2: UPC Hungary: 3Q08 subscriber data
- Table 3: Hungarian pay-TV providers
- Table 4: Hungarian pay-TV subscribers by operator (000s)
- Table 5: Pay-TV subscription prices in Hungary
List of Figures
- Figure 1: GNI per capita, 2007
- Figure 2: PC household penetration, 2004 -2006
- Figure 3: Broadband penetration by population
- Figure 4: Broadband connections in Hungary
- Figure 5: Magyar Telecom: quarterly revenue breakdown