Broadband and IPTV potential in Poland

Publication Date	January 2009
Publisher	Ovum
Product Type	Report
Pages	16
ISBN Number	not applicable
Product Code	OVM00709

Buy this product or for assistance call +44 20 7060 7474

PDF £900.00$1497 | €1007

PRINT £960.00$1597 | €1074

FAX Order above formats by FAX

Summary

The Polish broadband market has experienced low growth rates in the last two years, and this will continue if pricing competition does not increase. Our research suggests that Polish consumers pay significantly more for broadband compared to the West.

Content

EXECUTIVE SUMMARY
- In a nutshell
- Ovum view
- The Polish market
- Market demographics and ICT
- PC versus broadband penetration
- The Polish broadband market
- Broadband growth and subscribers
- Dominant broadband players
- The cable players: no real threat to telcos' broadband business
- Why broadband growth is critical to the Polish telecoms market
- Broadband pricing: too high to be a mass-market service
- A delicate balance
- The Polish TV market
- Market overview
- The pay-TV market
- Digital TV services
- Advanced features and services
- The potential for IPTV
- Telco-satellite partnerships
- Factors affecting IPTV uptake
- Barriers to IPTV growth in the Polish market
- Back to basics: low broadband penetration is the first hurdle
- Competition is high: the TV market is crowded
- Drivers for IPTV growth and added benefits to telcos
- Drive broadband uptake, create stickiness
Partnerships
- Economic downturn
List of Tables
- Table 1: Cable player share of the broadband market
- Table 2: Polish pay-TV providers
- Table 3: Cable subscribers by service type (000s)
- Table 4: IPTV service launches
List of Figures
- Figure 1: GNI per capita, 2007
- Figure 2: PC household penetration, 20042006
- Figure 3: Broadband penetration by population
- Figure 4: Projected total broadband connections in Poland
- Figure 5: Broadband subscribers by player
- Figure 6: TPSA's fixed revenues by service