Broadband and IPTV potential in Romania

Publication Date	January 2009
Publisher	Ovum
Product Type	Report
Pages	14
ISBN Number	not applicable
Product Code	OVM00711

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Summary

Romania's high mobile phone and pay-TV uptake is offset by limited fixed line telephony and broadband penetration. The classic triple-play package won't have the same pertinence here as in other consumer markets, raising questions over viability of IPTV

Content

EXECUTIVE SUMMARY
- In a nutshell
- Ovum view
- The Romanian market
- Market demographics and ICT
- The Romanian broadband market
- Broadband growth and subscribers
- Neighbourhood' networks
- Barriers to broadband uptake
- Broadband pricing
- Bundling and multi-play
- The Romanian TV market
- The pay-TV market
- Digitisation
- Affordability
- Advanced features and services
- The potential for IPTV
- The current IPTV landscape
- Factors affecting uptake of IPTV
- Drivers for IPTV growth and added benefits to telcos
- Barriers to IPTV growth
- How IPTV operators should position themselves in the market
- Differentiating on services rather than content or cost
- Likely outcome of IPTV implementation
List of Tables
- Table 1: Broadband connections in Romania
- Table 2: Pay-TV subscribers by operator (000s)
- Table 3: Romanian pay-TV providers
List of Figures
- Figure 1: GNI per capita, 2007
- Figure 2: PC household penetration, 20042006
- Figure 3: Broadband penetration by population