The broadband market: what keeps telco CEOs awake at night?

Publication Date	December 2008
Publisher	Ovum
Product Type	Report
Pages	20
ISBN Number	not applicable
Product Code	OVM00675

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Summary

This report examines key issues within the current fixed broadband market, highlighting the issues that heads of fixed retail divisions are currently facing and investigating the factors that will steer their strategic decision-making.

Content

Executive summary
- In a nutshell
- Ovum view
The search for new revenues
- A flat top revenue line
- The revenue challenge leaves no-one immune
- Beating the slump
A big focus on TV
- A way to increase ARPU
- Defensive play
- All markets are not equal
- Giving up may not be an option
- Emerging markets add another dimension
More and more investment with no guarantees of success
- NGA issues
The rise of OTT
- The quality of experience comparison
- OTT impacts all
Other options
- Barking up the wrong tree?
List of Figures
- Figure 1: Average incumbent fixed line revenues, Western Europe
- Figure 2: Carphone Warehouse's fixed voice and broadband revenues
- Figure 3: Free's broadband revenues
- Figure 4: IPTV provides many VAS opportunities
- Figure 5: Simplified pay-TV market positioning grid
- Figure 6: No way out for telcos
- Figure 7: Affordability sets lower ceilings
- Figure 8: OTT players starting to gain momentum
- Figure 9: BT Vision versus Apple TV
- Figure 10: Please mind the quality gap
- Figure 11: Shrinking broadband access margins due to increasing bandwidth costs
- Figure 12: Who do you see as a reliable source of technical support?
- Figure 13: Willingness to pay for advance technical support
- Figure 14: An opportunity to simplify?