The future of broadband: branding

Publication Date	July 2007
Publisher	Ovum
Product Type	Report
Pages	10
ISBN Number	not applicable
Product Code	OVM00373

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£375.00
approximately: $737 | €477

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PRINT £425 ($835 | €540)

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Summary

What is a telecommunications company? If we had asked this question ten years ago the answer would have been to provide telephony and data communication services. This report discusses the importance of brand management for broadband players in the move to multimedia consumer service provision.

Content

With broadband comes competition
What does this mean for the brand?
Issues
Growing the brand
Mobile operators
TV operators
Traditional telcos
Final thoughts...
Table of figures
- Figure 1 Shift in telco revenues in top 15 countries
- Figure 2 UK broadband market branding quadrant
- Figure 3 Brand examples