Japan Broadband Services 2007-2011 Forecast and 2006 Analysis

Impact from IPTV/Triple Play

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	37
ISBN Number	not applicable
Product Code	IDC04065

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Summary

This IDC study analyzes the 2006 Japan broadband service trends and presents a forecast of the 2007-2011 market. In this study, we analyzed the rapidly growing FTTH market and the trends of service providers in the market. In particular, IPTV and Triple Play service will have an impact on the broadband service market in the future. Changes in the latest market trends were then reflected and updated in the 2007-2011 market forecast.

"The Japan broadband market is growing steadily, supported by the rapid growth in the FTTH market. Service providers are focusing on application development to increase the value of FTTH, among which video distribution service is regarded as most important. As broadband service lineup increases and service menus become more complicated, message strategies (transmission of information by Web information and DM, and brochure) that communicate the advantages of the service menu depending on the service combination will be important,"observes Hiroyuki Kadowaki, senior analyst, Communications, IDC Japan.

Content

IDC Opinion
In This Study
- Methodology
- Definition
  - IPTV (Internet Protocol Television)
  - Triple Play
  - Broadband
Situation Overview
- Market Size and Pervasion Rate
- Figure: Japan Broadband Service Market: Annual Net Increase of Subscribers by Access Technology, End of December 2006
- Figure: Japan Broadband Market Quarterly Changes in Subscribers by Access Technology, End of March 2006 to End of March 2007
- Impact from Triple Play
- Figure: Japan Broadband Service Market: Comparison of Number of Broadband, VoIP, IPTV Subscribers, End of March 2007
- Figure: Japan Broadband Service Market: Comparison of Number of Subscribers for CATV, End of March 2007
- Figure: Japan Broadband Service Market: Quarterly Changes in FTTH SKY PerfecTV! Subscribers, March 2006 to June 2007
- Table: Advantages and Disadvantages of Triple Play Service
- Impact from FLET's FTTH
- Figure: Japan Broadband Service Market: Comparison of Quarterly Changes in FTTH/FLET's FTTH Subscriptions, March 2006 to March 2007
- Figure: Japan Broadband Service Market: Quarterly Changes in FLET's FTTH Share of the Overall FTTH Subscribers, March 2006 to March 2007
- Figure: Japan Broadband Service Market: Quarterly Changes in FLET's ADSL/FLET's FTTH Subscriptions, March 2006 to March 2007
- Provider Trends and Market Share
- Figure: Japan FTTH Market Half-Yearly Changes in Provider Share, End of September 2006 and End of March 2007
- Figure: Japan ADSL Market Half-Yearly Changes in Provider Share, End of September 2006 and End of March 2007
  - Jupiter Telecommunications
    - Sales/Customer Support
    - Competitiveness Through Core Competence
    - Pricing Strategy
Future Outlook
- Forecast and Assumptions
  - Japan Broadband Service Market Forecast
  - Table: Key Forecast Assumptions for the Japan Broadband Service Market, 2007-2011
  - Table: Japan Broadband Market Subscribers Forecast, 2006-2011
  - Figure: Japan Broadband Market Subscribers Forecast, 2006-2011
  - Table: Japan Broadband Service Market: Forecast of Average Monthly Increase of Broadband Subscribers, 2006-2011
  - Table: Japan Broadband Service Market: Subscribers Composition Forecast by Segment, 2006-2011
  - Figure: Japan Broadband Service Market: Subscribers Composition Forecast by Segment, 2006-2011
  - Table: Japan Broadband Service Market Pervasion Rate Forecast, 2006-2011
  - Japan IPTV Service Market Forecast
  - Table: Key Forecast Assumptions for Japan IPTV Service Market, 2007-2011
  - Table: Japan IPTV Service Market Subscribers Forecast, 2006-2011
- Market Context
- Table: Japan Broadband Service Market Subscribers Forecast: October 2007 and February 2007 Comparison, 2005-2011
- Table: Japan FTTH Service Market Subscribers Forecast: October 2007 and February 2007 Comparison, 2005-2011
- Figure: Japan Broadband Service Market Subscribers Forecast: October 2007 and February 2007 Comparison, 2005-2011
- Figure: Japan FTTH Service Market Subscribers Forecast: October 2007 and February 2007 Comparison, 2005-2011
Essential Guidance
- Actions to Consider
  - User Support/After Care
  - Message Strategies
  - Immediate Response to Changes in Needs
Learn More
- Related Research
- Synopsis