Japan Broadband Services 2009-2012 Forecast and First Half 2008 Analysis

Publication Date	May 2009
Publisher	IDC
Product Type	Report
Pages	36
ISBN Number	not applicable
Product Code	IDC07009

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Summary

In this IDC study, which is a translation of the Japanese-language report (IDC #J8230108), we analyze trends for 1H08 in the Japan broadband service market and offer a market forecast for 2009 to 2012. This study focuses on the currently rapidly growing FTTH service market in particular and analyzes sales trends and operator strategies. Furthermore, in consideration of the impact of Japan's Internet traffic following a move to broadband, it provides survey results of a questionnaire on business usage of broadband and satisfaction therewith.

"FTTH services are beginning to mature centered on the apartment market. Prices in the detached residential housing market, which shows promise for subsequent growth, are comparatively high from the viewpoint of users. In order to further promote the penetration of FTTH services, telecom operators need to make services aimed at detached residential housing appear to be better value for money or make substantial price cuts," says Yoko Ono, senior market analyst, Communications, IDC Japan.

Content

IDC Opinion
In This Study
- Methodology
  - Interviews and Survey of Literature
  - Questionnaire for Corporate Users
- Definitions
  - Broadband
  - Internet Protocol Television
  - Optical Radio Frequency Broadcast
Situation Overview
- State of Fiber to the Home Service Sales
  - Fiber to the Home Market Maturation Seen in Slowdown of Flet's Hikari Growth
  - Turnaround in Sales Tactics Aimed at Developing the Non-PC User Segment
  - Upper Layer Services Aimed at Consumers
  - Possibility of Substantial Reduction in the Price of Flet's TV
- Market Share of Broadband Services and Provider Trends
  - Expansion of NTT East and NTT West's Share
  - Withdrawal of Unequipped Fiber to the Home Operators
  - Competitors' Countermoves to Flet's Hikari
    - No Fees for Fixed/Mobile Convergence Calls
    - High-Speed Broadband Services with Maximum Speeds in Excess of 100Mbps
    - Cancellation Not Allowed Before Minimum Usage Period
  - Main Broadband Operator Trends
    - KDDI
    - K-Opticom
    - E-Access
    - USEN
    - Jupiter Telecom
- Rapid Increase in Internet Traffic
- Broadband Line Usage by Companies
  - Properties of Responding Businesses
  - Broadband Line Usage by Companies
  - Satisfaction with Broadband Line
Future Outlook
- Forecast and Assumptions
  - Japan Broadband Market Forecast
- Market Context
Essential Guidance
- Rethinking of the Flet's Hikari Pricing System
- Strengthening Remote Support Services by Including Household Devices
Learn More
- Related Research
- Synopsis
List of Tables
- Table: Monthly Fees for Broadband Services in Excess of 100Mbps
- Table: Key Forecast Assumptions for the Japan Broadband Service Market, 2009-2013
- Table: Japan Broadband Market Line Contracts, Performance and Forecast, 2005 to 2012
- Table: Japan FTTH Service Line Contracts, 2005-2012: Comparison of July 2008 and February 2009 Forecasts
List of Figures
- Figure: Fluctuations in the Number of Fresh Hikari Lines and Net Growth, March 2007-September 2008
- Figure: Fluctuations in the Number of Japan Broadband Service Lines
- Figure: Market Share of Fiber to the Home Operators, June 2008 and December 2007
- Figure: Changes in Total Japan Internet Traffic (Estimated), November 2004-May 2008
- Figure: Changes in Traffic by Time Band (After P2P Band-Throttling)
- Figure: Number of Employees of Responding Businesses
- Figure: Industries of Responding Businesses
- Figure: Broadband Line Usage by Number of Employees
- Figure: Factors in Selecting Broadband Line Provider
- Figure: Satisfaction with Broadband Line
- Figure: Reason for Satisfaction with Broadband Line
- Figure: Japan Broadband Market Line Contracts and Performance, 2005-2012
- Figure: Japan Fiber to the Home Service Forecast Line Contracts, 2005-2012: Comparison of July 2008 and February 2009 Forecasts