Managing Broadband Demand In Asia-Pacific

As Asia-Pacific broadband markets mature, the customer base diversifies. At the same time, network traffic is rising fast. Achieving profitability will require close attention to the demand side, with more sophisticated cost control and customer segmentation. Among the key messages of this report are:

• Focus on broadband profitability is growing
• Control of cost drivers is becoming essential
• Demand-side cost drivers are becoming stronger
• Segment your market
• Develop traffic management strategies
• Prepare to 'bite the bullet' on pricing
• Develop new customer-support strategies
• Table of contents

Key messages

• Priorities for demand-side management
• Network management
• The emerging 'heavy hitter'
• Traffic management
• Price strategies
• Customer management and support