PLDT continues to maintain its lead in the highly competitive Filipino telecoms market. Going forward, broadband, mobile and the SME segment will be key opportunities.

Content

• Executive summary
• In a nutshell
• Ovum view
• Targeting mobile and broadband for growth
• SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• External environment
• Competitive environment
• Strategy analysis
• Strategy objectives
• Broadband: the next growth driver
• Fixed-line broadband
• Broadband over power lines
• Wireless broadband
• Targeting the SME market for growth
• Pay-TV strategy
• Counting on value-added services to boost mobile ARPU
• Focus on mobile prepaid segment
• Bucket-priced offerings
• Incentives for higher consumption
• Acquisitions to expand reach
• Operational analysis
• Future outlook
• Company information
• Organisational structure
• Financial summary
• Segment analysis
• List of Tables
  • Table 1: PLDT operational analysis
  • Table 2: PLDT key financial indicators
  • Table 3: PLDT segment analysis