In search of incremental revenues: the telco in ???support' role

Content

• Executive summary
• In a nutshell
• Key messages
• Broadband service providers will need to play to their strengths
• Sometimes service providers may be better off looking to play a supporting role
• Build the channel, build relationships
• Hardware needn't be an issue
• A growing revenue challenge
• Growing ARPU is increasingly important
• But consistently growing ARPU is not easy
• Life beyond TV
• Where do the best opportunities lie?
• Direct Internet VASs
• Providing support might be the answer
• Standing out from the crowd: the telco dilemma
• Many consumers only want the pipe
• Better offers on the market
• Aggressive marketing pushing the concept of 'free'
• Customer apathy for value-added services
• Getting the message across
• Having a good solution is one thing; marketing it is another
• Using the portal
• Ensure main points of contact are not wasted
• Leave the door ajar
• Vendor case study: Radialpoint
• Combatting the hardware issue
• Combining retail and telco products
• New opportunities on the horizon?
• Does Internet TV open up new opportunities?
• List of Figures
  • Figure 1: ARPU trends of a selection of European players
  • Figure 2: Internet activities in the UK, December 2008
  • Figure 3: Consumers' top three priorities in choosing their BSP
  • Figure 4: Example screenshot of the Servicepoint Dashboard
  • Figure 5: Hardware backup service versus online backup service
  • Figure 6: Concept VAS strategy utilising multiple sales channels
  • Figure 7: Internet TV features ranked in terms of importance