Taking the Lead in the North American Market (Strategy Focus)

Introduction

Global spending on speech solutions is growing at a brisk rate. However, the adoption of speech solutions differs vastly among the North American, EMEA, APAC and CALA regions and countries. Therefore, vendors need to understand regional and country-specific trends, drivers and opportunities to help them expand into established and developing markets.

Scope

• Covers the North American speech market.
• Identifies broader economic trends affecting uptake of speech.
• Provides a breakdown of revenue in North America for hosting, services, applications, enabling software, and platforms.

Highlights

As individuals become increasingly mobile, working hours continue to expand beyond traditional limits, and call volumes increase, speech has an opportunity to thrive.

An accelerating shift away from face-to-face transactions, driven by web self-service.

Commodified basic platforms leading to increasingly diverse solutions and growth at the higher end of the value chain.

Reasons to Purchase

• Gain an understanding of large-scale economic trends influencing take-up in speech.
• Isolate patterns in spending on five different components of the voice business value chain.
• Understand the impact of changing work patterns on customer response to speech applications.