Telemarketing & Call Centers in the US

Too far away to answer your calls

This industry faces some tough competition from overseas. In the past, it has recorded strong growth but as companies move their operations from the US to India and China, growth will ultimately be affected. For those who remain in the US, the ability to adopt new technology, have a highly trained workforce and to have a large supply contract will see the greatest success.

This industry comprises (1) establishments primarily engaged in answering telephone calls and relaying messages to clients and (2) establishments primarily engaged in providing telemarketing services on a contract or fee basis for others, such as promoting clients' products or services by telephone; taking orders for clients by telephone; and soliciting contributions or providing information for clients by telephone. Telemarketing establishments never own the product or provide the service that they are representing and generally can originate and/or receive calls for others. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.