Aol (Wireline Strategy)

Publication Date	August 2006
Publisher	Ovum
Product Type	Report
Pages	13
ISBN Number	not applicable
Product Code	OVM00083

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£200.00
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Summary

AOL has found its US business in an increasingly unsustainable position over recent years. Unable to provide high-speed access on an economically viable basis, the company has struggled to remain competitive in its domestic market since the advent of broadband. Forced to offer dial-up access and membership to its portal on a 'bring your own access' basis, the company's US customer base has faced inexorable decline. Despite a restructuring of its operations in 2004, and a major shift in strategic focus (towards stimulating growth in revenues from advertising and value-added services) subscriber numbers continue to fall, and the decline shows little sign of slowing down.

Content

Ovum view
Heading towards an uncertain future
SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
External conditions
- Economic environment
- Regulatory environment
- Competitor positioning
Structure
Strategy analysis
- Ongoing decline of core business
- Generating additional subscription revenues
- Boosting online advertising revenues
- Reducing costs
Financial analysis
- Growth and profitability
- Segment analysis
- Other indicators
Table of figures
- Figure 1 Time Warner corporate structure
- Figure 2 AOL key financials
- Figure 3 Revenue split