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Competitor Insight #06.2006: Handset Manufacturer Competitor Analysis-- Nokia in India

Publication Date December 2006
Publisher IE Market Research
Product Type Report
Pages 14
ISBN Number not applicable
Product Code IEM00060
Price

£115.00
approximately: $203 | €146

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Summary

Nokia is the clear market leader in India. As we outline in this report, it has a number of strengths going forward, including positive brand image across income groups and a diversified device offering. Its recent successes in the managed services area has also resulted in a high degree of integration between Nokia and key operators, which will undoubtedly result in larger handset sales for Nokia in the medium-term. Nokia is expected to meet this demand for handset devices and network equipment through its new manufacturing facility near Chennai in Tamil Nadu state.

Content

  • Strategic Outlook in India
  • Nokia Operational Summary
  • Nokia's Emphasis Shifting towards Managed Services
  • "Made in India" Handsets
  • Brand Image Survey Results and Analysis
  • Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Surveys
  • Annex B: Financial Metrics Methodology
  • Disclaimers and Disclosures