Competitor Insight #07.2006: Handset Manufacturer Competitor Analysis-- Samsung in India

Publication Date	December 2006
Publisher	IE Market Research
Product Type	Report
Pages	14
ISBN Number	not applicable
Product Code	IEM00061

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£135.00
approximately: $200 | €159

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Summary

We see a number of strategic weaknesses that may affect Samsung's position in the Indian market. First, despite its emphasis on mid- and high-end handsets, Samsung only had six mid-level and four high-end handsets available in India in 2005, compared to Nokia's eighteen mid-level and eight high-level handsets. In our view, Samsung lacked diversity of offering, which will need to change significantly if it wants to make a dent into Nokia's market share in the handset domain in India

Content

Samsung Strategic Outlook in India
Samsung Operational Summary
Samsung Follows "Made in India" Trend set by Nokia
Focus on Colour and Camera Phones
After-Sales Service Seen as Important
Brand Image Survey Results and Analysis
Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Surveys
Annex B: Financial Metrics Methodology
Disclaimers and Disclosures