Competitor Insight #08.2006: Handset Manufacturer Competitor Analysis-- LG Electronics in India
| Publication Date | December 2006 |
|---|---|
| Publisher | IE Market Research |
| Product Type | Report |
| Pages | 13 |
| ISBN Number | not applicable |
| Product Code | IEM00062 |
Summary
We think LG Electronics may need to tweak its India strategy, in order to gain market share from the likes of Nokia and Samsung. LG Electronics has clearly been emphasizing the entry- and mid-level market with 20 handsets on offer in the Indian market - 13 entry-level and 7 mid-level handsets. Average prices for LGE's offering were 31% below Samsung and 45.9% below Nokia.
Content
- Lg Electronics Strategic Outlook In India
- Lg Electronics Operational Summary
- Lg Electronics Follows "Made In India" Trend Set By Nokia
- Brand Image Survey Results and Analysis
- Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Surveys
- Annex B: Financial Metrics Methodology
- Disclaimers and Disclosures
About this Product
Delivery Details
PDF:Delivered by email within 12 to 24 hours of placing the order (Mon-Fri)
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