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Competitor Insight #08.2006: Handset Manufacturer Competitor Analysis-- LG Electronics in India

Publication Date December 2006
Publisher IE Market Research
Product Type Report
Pages 13
ISBN Number not applicable
Product Code IEM00062
Price

£135.00
approximately: $200 | €159

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Summary

We think LG Electronics may need to tweak its India strategy, in order to gain market share from the likes of Nokia and Samsung. LG Electronics has clearly been emphasizing the entry- and mid-level market with 20 handsets on offer in the Indian market - 13 entry-level and 7 mid-level handsets. Average prices for LGE's offering were 31% below Samsung and 45.9% below Nokia.

Content

  • Lg Electronics Strategic Outlook In India
  • Lg Electronics Operational Summary
  • Lg Electronics Follows "Made In India" Trend Set By Nokia
  • Brand Image Survey Results and Analysis
  • Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Surveys
  • Annex B: Financial Metrics Methodology
  • Disclaimers and Disclosures