Competitor Insight #09.2006: Handset Manufacturer Competitor Analysis-- Motorola in India

Motorola has been late in recognizing the potential of the India market and consequently has a lot of catching up to do to capture market share there. Announcements made by Motorola in 2005 and 2006 have given shape to Motorola's India strategy, although the extent to which its India strategy will be successful, given competition from Nokia and Sony Ericsson, is yet to be seen. Broadly, this strategy appears to be based on three principles-- begin rebuilding relationships with Indian operators; establish India as a manufacturing and software center for network equipment and devices; and target entry-level handset models to capture market share in semi-urban and rural markets.