Google Inc.: Strategic Corporate Assessment

Introduction

Google is one of the leading internet search engines and provider of related advertising services. The company has made several acquisitions in the recent years including innovative product based companies like You Tube and JotSpot. The company's technology expertise and recent acquisitions would provide it a right base for future growth.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• Google operates as one of the leading internet search engines in the world. It specializes in internet search engines and related advertising services.Google has earned a strong market position and technology expertise enabling it to launch a number of new products such as Gmail and Google Earth.
• The company has a proprietary technology and strong technological infrastructure providing competitive advantage. Google uses self-service delivery model (through AdWords and AdSense) enabling it to establish a customer relationship with over 160,000 advertisers worldwide.
• The company is highly dependent on large number of Google Network members.Google is expanding its presence in China, which would enable it to strengthen its leadership position.Growing online ad spending would have a positive impact on the financial performance of the company.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization