Lexmark International Inc: Strategic Corporate Assessment

Introduction

Lexmark continues to remain a work in progress organization, with its focus firmly on boosting revenues and halting the decline in profits. The company's hopes of a revival completely rest on organic initiatives.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• Lexmark International is one of the leading developers, manufacturers and suppliers of printing and imaging solutions for offices and homes in over 150 countries. Its products include laser printers, inkjet printers, multifunction printers and associated supplies, services and solutions.
• The company, despite declining revenues, has a strong competitive position in the global printers market. Lexmark is the third largest player in the global inkjet printer market behind Hewlett-Packard and Canon. The company is the fifth largest player in the global laser printer market.
• Lexmark has a growing services business. The company provides an expanding range of services, including professional services, distributed fleet management and managed print services. The profitability of Lexmark has weakened in recent years. Also, Lexmark is highly dependant upon mature markets such as the US and Europe.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization