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Magyar Telekom (Wireline Strategy)

Publication Date September 2006
Publisher Ovum
Product Type Report
Pages 12
ISBN Number not applicable
Product Code OVM00043
Price

£200.00
approximately: $297 | €235

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Summary

Magyar Telekom has faced increasing competition and pressure on its fixed revenues in its home market, mainly from fixed-to-mobile substitution (FMS) and regulatory demands to reduce its interconnection fees. However, its mobile and international subsidiaries are performing extremely well and overall revenue growth has increased by almost 7% year-on-year for the group.

Content

  • Ovum view
  • Increasing growth through acquisitions
  • SWOT analysis
  • External conditions
  • Regulatory analysis
  • Competitor positioning
  • Structure
  • Strategy analysis
  • Strategy objectives
  • Defending the fixed line
  • Growing broadband services
  • Driving value-added services
  • Defend mobile market share
  • Rebranding of Telekom Montenegro
  • Expanding in Bulgaria and Romania
  • Financial analysis
  • Growth and profitability
  • Segment analysis