Positioning for the recovery: multinationals' communication priorities

Telecom

Publication Date	August 2009
Publisher	Ovum
Product Type	Report
Pages	19
ISBN Number	not applicable
Product Code	OVM00924

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Summary

It is almost two years since the consumer 'credit crunch' took hold in financial markets, so it is timely to assess how multinational corporations have reacted to the economic downturn.

Content

Executive summary
In a nutshell
Ovum view
The impact of tight financial conditions on MNC communications priorities
Ovum's top ten strategies for service providers to succeed with MNCs during the credit crunch
The pre-crunch MNC communications budget
Migration from fixed to mobile, and from voice to data
The new MNC spending profile
Meeting the budget challenge
High-reward projects
Headcount reduction
Capex reduction
Rising demand for bill auditing
Telepresence - accelerated demand
Service value projects
WAN and access pricing pressure
Focus on mobility - spending
Focus on mobility: usage
Focus on mobility: managed service
Fixed/mobile supplier consolidation unlikely for the majority
IP telephony migration maintains its pace
Lower-reward projects
Limited integration of UC services
No immediate prospects for 'the cloud'
Little promise for FMC
Limited focus on improving commercial terms
Green ICT initiatives
The service provider role
Closer cooperation with MNCs needed
List of Figures
- Figure 1: The extent of ICT spending cutbacks
- Figure 2: MNC telecommunication budget profile prior to September 2008
- Figure 3: What MNCs are doing to reduce costs
- Figure 4: The expected reward and ease of implementation of cost reduction initiatives
- Figure 5: Changes in opex and capex
- Figure 6: Decline in average mobile termination charges of selected countries, 2Q08??