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Qatar Telecom
IT Sales Opportunities - 2008

  • Publication Date:February 2009
  • Publisher:TechNavio
  • Product Type: Report
  • Pages:34

Qatar Telecom IT Sales Opportunities - 2008

Qatar Telecom is a Qatar based national and international telecommunication service provider headquartered at Doha. It provides services to retail/individuals, business, corporate, and government customers. It operates in two business segments - wireless services and wireline services. Under wireless services, it offers 3G voice & data services, multimedia, digital video broadcast and Terrestrial Trunked Radio (TETRA). Under wireline segment, it offers voice services, broadcast services, IP services, and Internet access through ADSL lines. Its main subsidiaries are Omani Qatari Telecommunication Company, National Mobile Telecommunication Company, Navlink incorporation, and Wi-Tribe. It operates in Qatar, Kuwait, Oman, Iraq, Algeria, Tunisia, Maldives, Saudi Arabia, and Palestine.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for Qatar Telecom.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by Qatar Telecom might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware, software and IT services for Qatar Telecom. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Qatar Telecom will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Qatar Telecom. Level III opportunities have the lowest scores and hence, unlikely to sell to Qatar Telecom.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

  • 1. Company Overview
    • 1.1 Business Overview
    • 1.2 Key Figures
    • 1.3 Corporate Headquarters
  • 2. IT Spending and Deployments
  • 3. IT Sales Opportunities
    • 3.1 IT Sales Opportunities - Software
    • 3.2 IT Sales Opportunities - Hardware
    • 3.3 IT Sales Opportunities - Services
  • 4. Sales Drivers
    • 4.1 Customer Service
    • 4.2 Customized & Personalized Offerings
    • 4.3 Growth from Bundled Offerings
    • 4.4 Growth from Convergence
    • 4.5 Growth from Enterprise Market
    • 4.6 Mergers & Acquisitions
    • 4.7 Optimizing Promotional Initiatives
    • 4.8 Partnerships, Alliances & Licensing
    • 4.9 Upgrading Network to Enable New Services
  • 5. Conclusion
    • Appendix A: Key IT Spending Decision Makers
    • Qatar
    • Appendix B: Definitions
    • B.1 Software
    • B.2 Hardware
    • B.3 Services
    • Appendix C: Methodology
    • C.1 Evaluating Criticality Score
    • C.2 Evaluating Demand Score
    • Other Reports in this Series
  • List of Exhibits
    • Exhibit 2.1: IT Deployment Details
    • Exhibit 3.1: Software Sales Opportunities Map
    • Exhibit 3.2: Opportunities and Related Sales Drivers for Software
    • Exhibit 3.3: Hardware Sales Opportunities Map
    • Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
    • Exhibit 3.5: IT Services Sales Opportunities Map
    • Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
    • Exhibit C1: Calculations for Estimating Criticality Score
    • Exhibit C2: Criticality Scores for Various Software Applications
    • Exhibit C3: Criticality Scores for Various Hardware Products
    • Exhibit C4: Criticality Scores for Various IT Services
    • Exhibit C5: Calculations for Estimating Demand Score
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