Serena (Vendor Analysis)

Vendor Analysis - provide timely analysis of the strategies of key players within the Global Software industry, helping you to:

• Assess who the players in your industry are
• Compare and contrast your market strategy with those of your competitors
• Assess the marketing strategy of new entrants
• Understand financial performance
• Owing to variations in markets that companies operate, analysis typically covers a specific aspect of a company's strategy and varies in depth depending on available information.