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Wireless Operator Competitor Analysis: BB Mobile (Japan)

Publication Date February 2006
Publisher IE Market Research
Product Type Report
Pages 13
ISBN Number not applicable
Product Code IEM00021
Price

£135.00
approximately: $200 | €159

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Summary

We view SoftBank as the most serious contender for Vodafone's #3 slot in the medium term. Of the three incumbents, SoftBank has the strongest market position, with its July 2004 acquisition of Japan Telecom Co., Ltd. and its February 2005 acquisition of C

Content

  • Management Background
  • 2005-06 Brand Survey Results and Analysis
  • 2005-06 WirelesStrategy Results and Analysis
  • Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Survey
  • Annex B: Financial Metrics Method