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Wireless Operator Competitor Analysis: KDDI Corporation (Japan)

Publication Date February 2006
Publisher IE Market Research
Product Type Report
Pages 15
ISBN Number not applicable
Product Code IEM00019
Price

£135.00
approximately: $200 | €159

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Summary

In November 2005, KDDI announced its aim to capture 30% market share in the Japanese wireless telecommunication space. To our surprise, Mr. Onodera announced: "We've no plans to pay more subsidies per handset to add users. We do not see a need in giving b

Content

  • Management Background
  • 2005-06 Brand Survey Results and Analysis
  • 2005-06 WirelesStrategy Results and Analysis
  • Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Survey
  • Annex B: Financial Metrics Method