Wireless Operator Competitor Analysis: NTT DoCoMo (Japan)
| Publication Date | February 2006 |
|---|---|
| Publisher | IE Market Research |
| Product Type | Report |
| Pages | 17 |
| ISBN Number | not applicable |
| Product Code | IEM00018 |
Price
£135.00
approximately: $200 | €159
Summary
As part of our research, we asked suppliers and channel partners to rate the six operators in Japan, based on five broad criteria: Management Strength, Price Strategy, Content Strategy, Branding and Marketing Strategy, and Financial Strength. Table 3 pres
Content
- Management Background
- 2005-06 Brand Survey Results and Analysis
- 2005-06 WirelesStrategy Results and Analysis
- Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Survey
- Annex B: Financial Metrics Method
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