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Wireless Operator Competitor Analysis: Vodafone KK (Japan)

Publication Date February 2006
Publisher IE Market Research
Product Type Report
Pages 15
ISBN Number not applicable
Product Code IEM00020
Price

£105.00
approximately: $196 | €133

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Summary

Among the incumbents, Vodafone KK is the most vulnerable to competition by new entrants. We think being the only operator that is solely mobile is a liability for Vodafone KK going forward, given the Japanese market is increasingly moving toward convergen

Content

  • Management Background
  • 2005-06 Brand Survey Results and Analysis
  • 2005-06 WirelesStrategy Results and Analysis
  • Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Survey
  • Annex B: Financial Metrics Method