Canadian Consumer Voice, Internet, TV, and Wireless Services 2008-2012 Forecast

Publication Date	January 2009
Publisher	IDC
Product Type	Report
Pages	39
ISBN Number	not applicable
Product Code	IDC06460

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Summary

This IDC study provides IDC Canada's five-year forecasts for consumer services - specifically, home phone, Internet access, TV (video), and wireless - for 2008-2012. It is an essential document for network service providers (NSPs), ICT vendors, and any players in the consumer communications services, digital home, mobile, entertainment, and media markets. With annual population growth hovering just below 1%, and penetration of most services - except for wireless - reaching a plateau, cable and telecom providers will need to continue to enhance their offerings to ensure growth in the Canadian consumer market. The multiplay bundle is one tactic for attracting new customers, but providers need to go beyond simple cost savings to achieve long-term success. Content enhancements and greater service integration will become increasingly important differentiators later in the forecast period.

"We expect consumer interest in bundled services will continue throughout the forecast period, but the service preferences and drivers will evolve over time," according to Tony Olvet, vice president, Communications and Segments research at IDC Canada. "With or without the bundle, however, wireless will continue to be the largest and fastest-growing services category in the consumer market, followed by TV and Internet access services."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
Table: Canadian Households and Population, 2007-2012 (000)
- Broadband and Wireless Acceleration
  - Broadband Access Speed Increase
  - Figure: Comparison of Consumer Time Spent Across Service Categories (Hours/Week)
  - Figure: Factor in Selection of Internet Service Provider
  - Wireless Phones Get Smart
  - Figure: When Consumers Turn Off Wireless Phone
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Canada Digital Cable, Satellite, and Telco TV Market, 2008-2012
  - Home Phone Forecast
    - Home Phone Lines Forecast
    - Table: Canadian Consumer Home Phone TDM Lines and VoIP Line Equivalents, 2007-2012 (000)
    - Figure: Canadian Consumer Home Phone TDM Lines and VoIP Line Equivalents, 2007-2012 (000)
    - Home Phone Spending Forecast
    - Table: Canadian Consumer Voice Services Spending, 2007-2012 (C$M)
    - Figure: Canadian Consumer Voice Services Spending, 2007-2012 (C$M)
    - Home Phone Market Observations and Analysis
  - Internet Market Forecast
  - Figure: Canadian Consumer Internet Access Connections and Penetration, 2007-2012 (000)
    - A Note on Internet Penetration
    - Internet Access Connections Forecast
    - Table: Canadian Consumer Internet Access Connections by Service Type, 2007-2012 (000)
    - Figure: Canadian Consumer Internet Access Connections by Service Type, 2007-2012 (000)
    - Table: Canadian Consumer Internet Access Spending by Service Type, 2007-2012 (C$M)
    - Figure: Canadian Consumer Internet Access Spending by Service Type, 2007-2012 (C$M)
    - Internet Access Market Observations and Analysis
  - TV Market Forecast
    - TV Segment Definitions
      - Analog Cable
      - Digital Cable
      - Satellite (DTH)
      - Telco IPTV
    - TV Subscription Forecast
    - Table: Canadian TV Service Subscriptions by Service Type, 2007-2012 (000)
    - Figure: Canadian TV Service Subscriptions by Service Type, 2007-2012 (000)
    - TV Consumer Spending Forecast
    - TV Market Observations and Analysis
    - Table: Canadian TV Service Spending by Service Type, 2007-2012 (C$M)
    - Figure: Canadian TV Service Spending by Service Type, 2007-2012 (C$M)
  - Consumer Wireless Market Forecast
    - Wireless Subscriber Forecast
    - Table: Canadian Wireless Consumer and Business Subscriptions, 2007-2012 (000)
    - Figure: Canadian Wireless Business and Consumer Subscriptions, 2007-2012 (000)
    - Wireless Consumer Spending Forecast
    - Table: Canadian Consumer Wireless Voice and Data Spending 2007-2012 (C$M)
    - Figure: Canadian Consumer Wireless Voice and Data Spending, 2007-2012 (C$M)
    - Consumer Wireless Market Observations and Analysis
- Market Context
- Table: Canadian Wireline Voice, Internet, and Wireless Communications Services Revenue, 2006-2012: Comparison of October 2007 and November 2008 Forecasts (C$M)
- Figure: Canadian Wireline Voice, Internet, and Wireless Communications Services Revenue, 2006-2012: Comparison of October 2007 and November 2008 Forecasts
- Table: Canadian TV Services Revenue, 2006-2012: Comparison of October 2007 and November 2008 Forecasts (C$M)
- Figure: Canadian TV Services Revenue, 2006-2012: Comparison of October 2007 and November 2008 Forecasts
Essential Guidance
Figure: Total Canadian Consumer Spending by Service Segment, 2008 and 2012
- Advice for Telephony Players
- Advice for Internet Service Providers
- Advice for TV Providers
- Advice for Wireless Carriers
Learn More
- Related Research
- Synopsis