Economic Outlook

Voice/Data convergence (Market Focus)

Publication Date	December 2007
Publisher	Datamonitor
Product Type	Report
Pages	19
ISBN Number	not applicable
Product Code	DAT09137

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Summary

Introduction

Voice/data convergence technologies are often in the news, particularly with Microsoft's recent offering to the market and the new advanced features available with IP telephony systems. The key driver for these solutions is increasing productivity in the workplace, however solutions are desirable rather than essential and IP-PBX adoption is gradual.

Scope

Analyses the key trends and end-user adoption of four technologies in the voice/data convergence market.
Discusses the main drivers and inhibitors for investment and growth in this market.
Provides a discussion on key mergers and acquisitions and results from a survey on the leading vendors in this market.
Assesses future trends and growth in voice/data convergence revenues from 2006 to 2012.

Highlights

Despite the technology advances and vendor marketing, enterprises are adapting to IP telephony slowly. The changeover is gradual as IT managers are reluctant to discard previous investments in TDM systems. There is also an element of caution about quality of service and a lack of experience in using IP networks for both voice and data.

Managed services are provided by the majority of vendors but uptake amongst enterprises is often low. However comparing the way a number of different technologies are deployed produces some interesting findings. It is clear that PBX and IP telephony systems are top of the agenda to be either managed on-site or externally rather than in-house.

At the moment, the cost of implementation is the key concern of enterprises due to both a lack of understanding of all the associated charges of running an IP-PBX system but also the cost of replacing a system that is still fully functional. Vendors will have to reduce prices as the market develops and begins to saturate.

Reasons to Purchase

Understand significant trends in the voice/data convergence market in order to plan your go-to-market strategy.
Discover end-user adoption rates and their preferences for deploying voice/data convergence solutions as a managed service.
Gain insight into the global market size and discover Datamonitor's predictions for revenue growth.

Content

Catalyst
Summary
Analysis
- Introduction
- Voice/Data Convergence Includes Ip Telephony And Unified Communications Applications
- Unified Communications May Have Different Meanings From Vendor To Vendor
- The Migration Of Telephony From Tdm To Ip Is Relatively Slow
- Adoption Of Voice/Data Convergence Solutions Is Steadily Increasing
- Market Trends
- Enterprises Are Deploying Ip Telephony In Stages
- The Release Of Microsoft Ocs Highlights A New Trend For Applications In The Communications Industry
- Contact Centers Are Integrating With The Enterprise Through Unified Communications
- Voice/Data Convergence Technologies Are More Likely To Be Deployed As A Managed Service
- Drivers
- Both End-Users And The Customer Experience Are Driving Investments In Convergence Solutions
- Standardising Systems And Infrastructure Is Also A Consideration
- The Increase In Flexible Working Means That There Is Greater Demand For Voice/Data Convergence
- Inhibitors
- The Cost Of Implementation Is The Biggest Inhibitor Of Investments In Voice/Data Convergence
- Confusion By Terminology And Vendor Messages May Prevent Growth
- Legacy Hardware Is Both A Driver And An Inhibitor For Growth In The Voice/Data Convergence Market
- Market Size
- The Voice/Data Convergence Market Is Growing Steadily
- Competitor Landscape
- The Voice/Data Convergence Market Is Consolidating
- Technology Partnerships Are Being Strengthened As Unified Communications Solutions Develop
- Cisco Has The Highest Proportion Of Mindshare For Ip Telephony Solutions
- The Future Of The Voice/Data Convergence Market
- Ip-Pbxs Will Eventually Replace Traditional Tdm Systems
- Price Pressure Will Increase As Solutions Mature And The Market Slows
- There Will Be An Increase In Interoperability With Mobile Devices And Enterprise Applications
Summary
- Productivity And The Customer Experience Are Helping To Drive The Adoption Of Convergence
Appendix
- Definitions
- Methodology
- Further Reading
- Ask The Analyst
- Datamonitor Consulting
- Disclaimer
List Of Tables
- Table 1: Which Of The Following Voice/Data Convergence Solutions Do You Currently Have Or Use? Which Would You Prioritise For Investment In The Next 6 Months?
- Table 2: Is Your Organization Using Ip Telephony Now And When Was This Implemented?
- Table 3: How Do You Manage And Implement The Following Ict Areas?
- Table 4: Please Rate The Importance Of The Following Objectives To Your Convergent Communication Investment Strategy In 2007
- Table 5: Which Issues Do You Feel Are Preventing Your Organization From Investing In Voice/Data Convergence Technologies?
- Table 6: Voice/Data Convergence Expenditure Global ($ Millions)
- Table 7: Please Pick One Vendor Which You Believe To Be The Leader Ip Telephony
List Of Figures
- Figure 1: The Convergence Of Voice And Data Systems Provides The Opportunity For Unified Communications
- Figure 2: Penetration Of Voice/Data Convergence Will Increase Steadily Over The Next Two Years
- Figure 3: Enterprises Are More Likely To Implement A Staged Migration To Ip Telephony
- Figure 4: A Higher Proportion Of Enterprises Deploy Voice/Data Convergence As A Managed Service
- Figure 5: Raising Productivity And Increasing Customer Satisfaction Are Enterprises' Top Priorities
- Figure 6: Cost And Reliability Are The Main Issues Preventing Enterprises From Investing
- Figure 7: Revenues Will Increase Rapidly In The Voice/Data Convergence Market
- Figure 8: Cisco Has Over 50% Of Mindshare For Ip Telephony Solutions