Packaging Unified Communications to Sell in Canada

Publication Date	November 2008
Publisher	IDC
Product Type	Report
Pages	19
ISBN Number	not applicable
Product Code	IDC06585

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Summary

This IDC study examines the state of unified communications (UC) adoption in Canada and provides vendors with advice on bundling applications to match end-user desires. According to Jason Bremner, director, Infrastructure Hardware research,

"our research of Canadian companies shows that although buyers hear vendors' messages that UC improves employee and organizational efficiency, they believe UC has only a minor, or no, impact on increasing efficiency. Customers are unlikely to purchase UC solutions based on blind faith alone." Using factor analysis and cluster analysis statistical methods, IDC shows there are two natural groupings of UC applications in the minds of Canadian buyers. UC providers should offer application bundles to match the groupings to properly align their offerings to market need.

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
Figure: Organizational Problem Taking Top Priority in Canada, 2005-2008
Table: Perceived Benefits and Concerns of Unified Communications
Figure: Ability of UC to Increase Efficiency by Company Size
Future Outlook
- Few Companies Are Implementing UC, But Many Have a Preference for UC Bundles
- Figure: Planned Implementation of UC in 2008 by Company Size
- Figure: Planned Implementation of Technologies that Encompass UC by Company Size
- Figure: Number of Technology Types Encompassing UC That Canadian Companies Plan to Implement
- Factor Analysis: Identifying UC Applications That Are Perceived as Related
- Figure: Factor Analysis - Importance of UC Applications
- Cluster Analysis: Segmenting Customers to Reveal Better Targets
- Figure: Unified Communications User Clusters
  - Clusters by Company Size
  - Figure: Cluster Attributes by Size
  - Clusters by Industry Sector
  - Figure: Cluster Attributes by Vertical
  - Clusters by Region
  - Figure: Cluster Attributes by Region
  - Clusters by Employee Role
  - Figure: Cluster Attributes by Role
Essential Guidance
- End Users
- Vendors
Learn More
- Related Research
- Methodology
- Synopsis