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2007 Australia - Internet, Broadband and Convergence Statistics (tables only)

Publication Date April 2008
Publisher BuddeComm
Product Type Report
Pages 60
ISBN Number not applicable
Product Code BUD00271
Price

£765.00
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Summary

This report contains only tables of statistics relating to broadband and the digital media in Australia.

Researchers:- Paul Budde and Phil Harpur

Current publication date:- June 2007 (1st Edition)

Next publication date:- June 2008

Internet and broadband

Despite the 'Mexican Standoff' between the government and Telstra on the issue of a regulatory holiday for new broadband infrastructure, broadband penetration is proceeding at high speed in Australia. By mid-2007, there were close to 4.5 million subscribers. In the residential market this means a broadband penetration of close to 64% in Internet households (46% of total households). In the business market, this figure is over 80%.

While the penetration of broadband in Australia is catching up with its trading partners, it is still lagging behind in the quality of broadband provided by the operators and in the price customers have to pay. The majority of customers are still on services that provide only 256Kb/s or 512Kb/s. Telstra does make an 8Mb/s service available, but this is not a guaranteed speed.

Telstra's competitors are leading the market in the higher speed ADSL2+ services market. The regulator has finally been able to force better unbundled local loop and spectrum-sharing wholesale services into the market, and affordable true-broadband services are now available. Telstra is only making ADSL2+ available in those exchanges where its competitors have installed their own DSLAMs, so it is being a follower rather than a leader in new and innovative broadband services.

Convergence

It is interesting to note that we are rapidly moving from 'convergence' to 'digital media', where we are talking about the results of convergence rather than the process.

The traditional companies involved are still struggling with the transition. They are being forced to deal with the Internet media companies, which simply skipped the convergence phase and jumped straight into the digital media market.

The music industry was the first to find out that it could be bypassed, and now it is the film and video industry that is scrambling to come up with an answer. Rather than embracing the brave new world of digital media they responded in the same way as the music industry - with denial and law suits against the Internet companies.

Interesting developments are also taking place within the home environment. Here the convergence between the various consumer products has just started, and a major battle will take place over the next five years.

The FtA television industry is also facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. Marketing and media buyers are increasingly turning to alternative media, such as the Internet and mobile channels in order to reach consumers. Digital FtA TV has been held up in a vicious cycle since its launch. Available digital content, beyond simply offering better picture qualities, has been nowhere near sufficient to help drive digital TV. The main driver of growth has been 'user experience' delivered by DVDs and plasma screens.

By early 2007 with the vast majority of subscribers on digital services, pay TV penetration had only reached just over 25% and we expect penetration to reach only 26% in 2007.

This report contains only tables of statistics relating to broadband and the digital media in Australia. For a detailed discussion and analysis of the broadband market, see the full reports here.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Content

  • 1. ISP and Internet statistics
    • 1.1 ISP statistics
    • 1.2 Internet revenues
      • 1.2.1 Internet revenue forecasts
    • 1.3 Internet subscribers
      • 1.3.1 Internet subscribers and ISPs by access technology
      • 1.3.2 Internet subscribers by state
      • 1.3.3 Internet subscribers and ISPs by subscriber type and download speed
    • 1.4 Data transfer
    • 1.5 Internet economy forecasts
  • 2. Australian Broadband Statistics
      • 2.1.1 ADSL
      • 2.1.2 Cable modem
      • 2.1.3 Internet usage by children
    • 2.2 Market forecasts - 2005 - 2015
  • 3. Convergence
      • 3.1.1 Triple play
      • 3.1.2 Content
      • 3.1.3 Infrastructure
      • 3.1.4 e-commerce
      • 3.1.5 BuddeComm forecasts
    • 3.2 Broadcasting
      • 3.2.1 Free-to-Air TV
      • 3.2.2 Digital TV
      • 3.2.3 Set-top boxes
      • 3.2.4 Pay TV
      • 3.2.5 Radio
  • List of Table
    • Table 1 - Number of ISPs in Australia - 1995 - 2007
    • Table 2 - Total number of ISPs in Australia by size - 2000 - 2006
    • Table 3 - ISPs providing VoIP as part of bundled service offers by size of ISP - Sept 2006
    • Table 4 - Number of ISPs offering spam filtering products - September 2006
    • Table 5 - Internet access revenues (dial-up and broadband) by major provider - 2003 - 2008
    • Table 6 -Internet access revenue growth (dial-up and broadband) by major provider - 2004 - 2008
    • Table 7 - Market share of Internet access revenues (dial-up and broadband) by major provider- 2004 - 2008
    • Table 8 - Internet access revenues (dial-up and broadband) by major provider - annual change - 2003 - 2008
    • Table 9 - Internet access revenues (dial-up and broadband) by major provider- market share - 2003 - 2008
    • Table 10 - Residential spend per household per annum - 2003; 2010; 2015
    • Table 11 - Residential dial-up Internet ARPU - 2004 - 2007
    • Table 12 - Internet dial-up and broadband wholesale revenues - 2006 - 2008
    • Table 13 - Wholesale margins by ISP categories
    • Table 14 - Costs of telco service required by ISPs - 2007
    • Table 15 - Revenue make-up scenario forecasting - 2010
    • Table 16 - Overview total telecoms/Internet market - 2015
    • Table 17 - Internet households & business subscribers - 1985; 1990; 1995 - 2006
    • Table 18 - Internet subscribers - business, government and households - 2004 - 2007
    • Table 19 - Internet subscribers by type by ISP size - 2005 - 2006
    • Table 20 - Proportion of Internet subscribers by type by ISP size - 2005 - 2006
    • Table 21 - Internet subscribers by access technology - September 2006 - Mar 2007
    • Table 22 - Dial-up and non-dial-up Internet subscribers - 2003 - 2006
    • Table 23 - Internet subscribers by access technology - September 2006
    • Table 24 - Dial-up, ADSL and cable subscribers - top ten market share - 2001 - 2006
    • Table 25 - Internet subscribers per state - 2002 - 2006
    • Table 26 - Portion of Internet subscribers per state - 2002 - 2006
    • Table 27 - Internet subscribers - dial-up vs non-dial-up - 2004 - 2007
    • Table 28 - Dial-up and broadband subscriber overview - mid-2006
    • Table 29 - ISPs & Internet subscribers by download speed - June 2006
    • Table 30 - Internet subscribers by download speed - Sept 2006 - Mar 2007
    • Table 31 - Ten most visited Australian search engines - week ending 14 October 2006
    • Table 32 - Data downloaded by dial-up and non-dial up users - 2003 - 2006
    • Table 33 - Data downloaded by households, business and government - 2000 - 2006
    • Table 34 - Data downloaded by households, business & government - 2004 - 2007
    • Table 35 - Volume of data downloaded by subscriber type by speed - 2005 - 2006
    • Table 36 - Data market (including broadband) revenue by provider - 1999 - 2009
    • Table 37 - Data market (including broadband) annual growth by provider - 2000 - 2009
    • Table 38 - Data market (including broadband) - market share by provider - 2000 - 2009
    • Table 39 - 'Internet economy' telco revenue - 2000; 2005; 2007; 2010; 2015
    • Table 40 - 'Internet economy' telco - percentage of revenue - 2000; 2005; 2007; 2010; 2015
    • Table 41 - 'Internet economy' telco revenue - 2005; 2007; 2010; 2015
    • Table 42 - Broadband access among Internet households - selected countries -2001 - 2007
    • Table 43 - Average broadband speeds selected countries - 2007
    • Table 44 - Average maximum broadband speeds - international benchmark
    • Table 45 - Number of countries with broadband speeds of more than 256Kb/s - 2002 - 2006
    • Table 46 - Total Australian broadband subscribers - 1996 - 2009
    • Table 47 - Number of Australian broadband households and technology penetration - 2007
    • Table 48 - Broadband market - retail values and growth - 2002 - 2008
    • Table 49 - Broadband market share by provider - overall - 2003 - 2008
    • Table 50 - Broadband market share by provider - retail values - 2003 - 2008
    • Table 51 - Broadband market share by provider - wholesale values - 2003 - 2008
    • Table 52 - Broadband revenues by major provider - 2000 - 2007
    • Table 53 - Broadband revenues by major provider - annual growth - 2003 - 2007
    • Table 54 - Broadband revenue market share by major provider - 2003 - 2007
    • Table 55 - Residential broadband ARPU - 2004 - 2007
    • Table 56 - Broadband subscribers by technology - 2001 - 2006
    • Table 57 - Why the average home will soon require 50Mb/s to the home
    • Table 58 - Percentage of broadband users at speeds 1.5Mb/s+ - 2005 - 2008
    • Table 59 - Broadband DSL retail subscribers - 2002 - 2006
    • Table 60 - Current and planned competitive DSLAM roll outs1
    • Table 61 - Internet service providers with DSLAM infrastructure - 2006 - 2007
    • Table 62 - Number of ADSL and ADSL2+ enabled exchanges - June 2006
    • Table 63 - Number of infrastructure providers by ADSL-enabled exchanges - June 2006
    • Table 64 - ADSL2+ subscribers by provider - 2006 - 2007
    • Table 65 - Cable broadband subscribers per operator - 2001 - 2007
    • Table 66 - Business broadband subscribers - 2002 - 2008; 2010
    • Table 67 - Business broadband ARPU & annual change - 2004 - 2006
    • Table 68 - Business market Internet revenue - 1997 - 2007
    • Table 69 - Household Internet connection by type of access - 2005 - 2006
    • Table 70 - Personal use of the Internet by type of access - 2005 - 2006
    • Table 71 - Household Internet access by type of broadband access - 2005 - 2006
    • Table 72 - Number of Australian households and technology penetration - 2007
    • Table 73 - Households with access to a home computer by region - 1998 - 2006
    • Table 74 - Percentage use of the Internet according to location - 2005 - 2006
    • Table 75 - Percentage use of the Internet at home by purpose - 2005 - 2006
    • Table 76 - Percentage use of the Internet at home by main purpose - 2005 - 2006
    • Table 77 - Main reasons for not having access to the Internet at home - 2005 - 2006
    • Table 78 - Frequency of use of the Internet at home by gender and region - 2005 - 2006
    • Table 79 - Computerisation in the home - May 2006
    • Table 80 - Internet usage in the last 12 months - May 2006
    • Table 81 - Internet applications used in the past 12 months - May 2006
    • Table 82 - Banking channel preferred by CBA survey respondents - 2006
    • Table 83 - Children's use of computers by site - 2005 - 2006
    • Table 84 - Children's use of a computer at home by activities - 2005 - 2006
    • Table 85 - Children's use of a computer at home by frequency - 2005 - 2006
    • Table 86 - Children's use of the Internet by site - 2005 - 2006
    • Table 87 - Children's use of the Internet at home by activities - 2005 - 2006
    • Table 88 - Children's use of the Internet at home by type of Internet sites accessed - 2005 - 2006
    • Table 89 - Children's use of the Internet at home by frequency - 2005 - 2006
    • Table 90 - Children's use of the Internet by type of Internet access - 2005 - 2006
    • Table 91 - Table 92 - Broadband component of Internet households - 2005 - 2010; 2015
    • Table 93 - Revenue make-up scenario forecasting - 2010
    • Table 94 - Residential spend per household per annum - 2003; 2010; 2015
    • Table 95 - Overview total Telecoms/Internet market - 2015
    • Table 96 - Residential Broadband growth predictions - next ten years
    • Table 97 - Broadband revenues - 2005; 2010; 2015
    • Table 98 - Broadband market share by technology - 2005; 2010; 2015
    • Table 99 - Australia - triple play pricing - 2005
    • Table 100 - Online users and other media usage
    • Table 101 - Summary of current and expected uses of the Internet by SMEs - May 2006
    • Table 102 - Australian content market revenue - 2005 - 2007
    • Table 103 - Mobile content ARPU per customer - 2006
    • Table 104 - Revenue forecasts - Australian home automation market - 2003 - 2008
    • Table 105 - EPG forecasts Australia - 2005; 2007; 2010; 2015
    • Table 106 - Gambling as a portion of hotels/licensed clubs & total retail (seasonally adjusted) - 2004 - 2006
    • Table 107 - Gambling in retail trade (seasonally adjusted) - 2004 - 2006
    • Table 108 - Contribution of gambling to total turnover, by state (seasonally adjusted) - 2004 - 2006
    • Table 109 - Listening to music - 2006
    • Table 110 - Net wholesale sales of sound recordings & music videos - % change since 2004
    • Table 111 - Australian multi dwelling units (100+) - 2003 - 2008
    • Table 112 - Computer ownership by industry sector - May 2006
    • Table 113 - Computer ownership by business size and location - May 2006
    • Table 114 - Telecommunication equipment ownership - May 2006
    • Table 115 - SME computer equipment ownership trends - 1999 - 2006
    • Table 116 - SME expected computer hardware & software expenditure - 2006 calendar year
    • Table 117 - How SMEs access the Internet - May 2006
    • Table 118 - Proportion of businesses using the Internet - 1995 - 2006
    • Table 119 - SME broadband access questionnaire - May 2006
    • Table 120 - New software applications purchased/planned by SMEs - 2005/06
    • Table 121 - Buying over the Internet by business size - 2006
    • Table 122 - Buying over the Internet by industry sector - 2006
    • Table 123 - What businesses buy over the Internet - 2006
    • Table 124 - Main business distribution Australian VoIP market - July 2006
    • Table 125 - Media centre penetration forecasts Australia - 2005; 2007; 2010; 2015
    • Table 126 - Home network penetration of households - 2005; 2007; 2010; 2015
    • Table 127 - Forecast telecommunications services revenue by product - 2005; 2010; 2015
    • Table 128 - Percentage of household use by application or platform - 2006
    • Table 129 - Television set penetration by number of sets - 2006
    • Table 130 - Frequency of device used for downloaded content - 2006
    • Table 131 - Major broadcaster's primetime audience share - 2006
    • Table 132 - Commercial TV networks' audience share of revenue - 2005 - 2006*
    • Table 133 - ABC operating revenue and cost of services - 2005 - 2006
    • Table 134 - Seven Network revenue - 1999 - 2006
    • Table 135 - Nine Network revenue - 2003 - 2006
    • Table 136 - Network TEN revenue - 1995 - 2006
    • Table 137 - Commercial TV networks share of advertising revenue - 2001 - 2006
    • Table 138 - Advertising revenue for commercial television networks - July to December 2006
    • Table 139 - Ad revenue forecasts by media sector - 2006
    • Table 140 - Number of digital TV* households - 2001 - 2007
    • Table 141 - Household penetration of digital TVs* - 2005 - 2006
    • Table 142 - Digital TV statistics - household penetration - August 2006
    • Table 143 - Percentage of digital pay TV subscribers - 2004 - 2006
    • Table 144 - Subscriber churn rate by customer category - 2006
    • Table 145 - Digital TV adoption by number of devices - 2005 - 2006
    • Table 146 - Digital TVs and integrated digital TV sets sold - 2003 - 2006*
    • Table 147 - Average monthly sales volume of digital TV receivers - 2005 - 2006*
    • Table 148 - Average monthly sales volume of integrated digital TVs - 2006*
    • Table 149 - Widescreen TV sales - 2004 - 2006
    • Table 150 - Number of CRT TVs sold - first and third quarter 2006
    • Table 151 - FTA set-top box users - 2001 - 2010
    • Table 152 - Foxtel iQ DVR subscribers - 2006 - 2007
    • Table 153 - Pay TV roll-out statistics (homes passed) - 1996 - 2006
    • Table 154 - Pay TV viewing versus FtA channel viewing - six months to June 2006
    • Table 155 - Pay TV viewing as a percent of total TV viewing - 1998 - 2006
    • Table 156 - Pay TV household penetration - 1997 - 2007
    • Table 157 - pay TV advertising spending estimates - 2005 - 2007
    • Table 158 - Net losses, churn and penetration in the pay TV industry - 1996 - 2007
    • Table 159 - Pay TV subscribers by operator - 1995 - 2007
    • Table 160 - Pay TV revenue per operator - 1997 - 2008
    • Table 161 - Telstra pay TV bundling revenue - six months to December 2006
    • Table 162 - ARPU levels per operator Austar, Foxtel and Optus - 1999/2002; 2003 - 2007
    • Table 163 - Foxtel subscriber annual churn rate - 2002 - 2006
    • Table 164 - Foxtel subscriber annual churn rate by customer category - 2006
    • Table 165 - Austar monthly and annual subscriber churn - 2002; 2005 - 2006
    • Table 166 - Digital pay TV subscribers percentage per Foxtel/Austar - 2004 - 2006
    • Table 167 - Forecast pay TV household penetration - 2005 - 2010
    • Table 168 - Number of commercial and government radio stations - 2006
    • Table 169 - Number of commercial radio services by city - 2006
    • Table 170 - Commercial radio penetration and time spent listening - Sept - Nov 2006
    • Table 171 - Time spent listening by capital city (excluding Canberra, Hobart, Darwin) - 2006
    • Table 172 - Audience penetration by time of day - 2006
    • Table 173 - Radio listening by radio location - 2001 - 2006
    • Table 174 - ABC radio regional reach and share - 2005/06
    • Table 175 - Radio subscription and advertising revenue - 2000 - 2009

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