2007 South East Asian - Mobile Communications and Mobile Data Markets

Publication Date	October 2007
Publisher	BuddeComm
Product Type	Report
Pages	199
ISBN Number	not applicable
Product Code	BUD00196

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Summary

This annual report offers a wealth of information on the Mobile market in Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor Leste, and Vietnam.. Subjects covered include:

Overview, Regional Characteristics, Growth and Market Structure
Mobile Technologies - GSM, CDMA, PCN/PCS, 3G;
Mobile Services - Prepaid, fixed-mobile convergence, gaming
Mobile Data - Market Overview, SMS, MMS, PoC, GPRS, WAP
Major Mobile Operators;
Mobile Satellite Services
(Approx. number of pages: 199)
Researcher - Peter Evans
Current publication date: October 2007 (4th Edition)

This Asia market annual report covers 11 countries in the South East Asia sub-region. It takes an overall look at the mobile communication and mobile data markets in each of the countries.

The South East Asian countries covered include: Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor Leste, and Vietnam.

The mobile market in South East Asia consists of a mix of highly penetrated and considerably less penetrated economies. The one consistent element is the period of high growth being experienced across the sub-region. Malaysia is the exception as its mobile market undergoes market consolidation. By June 2007, the region had amassed 1.2 billion mobile subscribers. Of these, a total of around 230 million were to be found in South East Asia. In terms of total subscribers, the market leader was Indonesia (75 million mobile subscribers), followed by the Philippines (49 million) and Thailand (47 million).

South East Asia mobile markets - subscribers, penetration and annual change - June 2007

Country Penetration Subscribers(million) Annual change

Brunei Darussalam 114% 0.44 30%
Cambodia 13% 1.9 38%
Indonesia 33% 74.9 59%
Laos 13% 0.9 41%
Malaysia 86% 21.3 -1%
Myanmar >1% 0.33 49%
Philippines 56% 49.3 28%
Singapore 116% 5.2 21%
Thailand 71% 47.3 38%
Timor Leste 5% 0.06 55%
Vietnam 30% 24.4 98%

(Source: BuddeComm)

Highlights in the individual mobile markets of South East Asia include:

Brunei

A small wealthy nation in South East Asia, Brunei made early moves to ensure that it was delivering up to date telecommunications services to its population. The target of 100% digitalisation was achieved way back in 1995. Telecommunications throughout Brunei are of a high standard and the country ranks well in Asia in terms of penetration and infrastructure. Brunei's mobile penetration, which stood at a reasonably healthy 32% by end-2001, continued to grow strongly and had hit an amazing 118% by March 2007. Despite the growth, Brunei needs to look to further restructure its telecom sector if it is to take full advantage of the benefits of a competitive market. For the country overview, see chapter 2, page 5.

Cambodia's

Cambodia's flourishing mobile market passed the one million subscriber milestone in late 2005 and continued to grow at a healthy annual rate of almost 40% through 2006. By June 2007, there were 1.9 million mobile customers (over 13% penetration), as mobile services continued to totally overshadow the fixed-line segment of the market. (Fixed-lines were languishing at around 40,000 subscribers.) Given the booming mobile market, it may be surprising to also find other sectors of the market in the doldrums. For the country overview, see chapter 3, page 8.

Indonesia

The mobile market in Indonesia has continued to expand and by mid-2007 the market sector was growing at a rate of close to 60%; the subscriber base had reached almost 75 million, up from 4 million subscribers just six years earlier. While mobile penetration has quickly raced to almost 33%, there is considerable potential remaining for further growth in this market. With the government having already issued 3G licences to five operators - in what was a somewhat chaotic administrative process spread over some years - there was mounting interest in which direction the mobile market would take. For the country overview, see chapter 4, page 13.

Laos

The country's mobile phone market finally took off in early 2003, the number of subscribers increasing sevenfold over the next two years. The market was continuing to grow at an annual rate in excess of 40% by March 2007 and there were almost 900,000 mobile subscribers (penetration of 13%) in the country. The Lao telecom sector still has many issues to address. Despite the rapid opening up of the market, the regulatory progress continues to lag behind market development and has the potential to derail the progress already made if reform is not speeded up. For the country overview, see chapter 5, page 36.

Malaysia

Mobile penetration passed the 85% mark in the first half of 2007, with subscriber numbers at the same time passing 21 million. This was up from only 2 million subscribers in 1998. Malaysia has the second highest mobile penetration in South East Asia after Singapore. The country's mobile users have also been enthusiastic in their adoption of SMS, with the regulator reporting that Malaysians sent more than nine billion SMS during 2005. For the country overview, see chapter 6, page 40.

Myanmar's

The country's telecommunications market is characterised by what can only be described as stunted development. The telecom sector is indicative of the overall state of the national economy. Myanmar's official economic data is not considered reliable, making actual growth rates difficult to ascertain. However, it is reasonably evident that fixed telephone line penetration remains a lowly 1%, mobile services are prohibitively expensive and limited (mobile penetration of 2% is reported). For the country overview, see chapter 7, page 64.

The Philippines

There has been a rapid take-up of mobile services and, following on from that, a remarkably high national usage of the SMS has occurred throughout the country. Mobile penetration has grown quickly to have reached 56% (almost 50 million subscribers) by June 2007, up from only 6 million mobile subscribers in the country in 2000. For the moment it looks to have reached a plateau, although further growth cannot be dismissed. Not surprisingly, mobile services have well and truly overwhelmed fixed-line services. Much of the recent growth in mobiles was coming from outside the main city of Manila, with the big operators, Globe and Smart, vying for lower income segments of the population by offering a range of cheap prepaid products. For the country overview, see chapter 8, page 67.

Singapore

The mobile market in Singapore is characterised by its energy and innovation. Even as the growth slowed a little - annual growth of 21% in June 2007, penetration at 116% - considerable effort continued to go into value-added products and services. At the same time, the market is approaching the future cautiously. The planning for 3G has been a case in point. The major operators and, to some extent, the government have been circumspect about the next generation of mobile telephony and the benefits it will bring. Despite this caution, all three mobile operators had launched 3G services by early 2005. Of the 5.2 million mobile subscribers in June 2007, 1.25 million were 3G services. For the country overview, see chapter 9, page 95.

Thailand's

Thailand's telecom sector has exuded considerable energy in recent times, despite some economic uncertainty, questions about political stability and ongoing question of just how committed the government is to sector reform. Over the last four or five years, the country's mobile telephone market in particular recorded particularly strong annual growth rates. By mid-2007, mobile penetration had passed 70%, but the annual subscriber growth rate had slowed somewhat to 38%. The country has certainly been seeing the benefits of a liberalised market. For the country overview, see chapter 10, page 123.

Timor Leste

The tiny fledgling nation of Timor Leste (East Timor) has continued to experience political instability and outbreaks of violence. Telecommunications remains an important priority under a newly established Ministry of Transport, Communication & Public Works (MTCPW). In 2002, the government selected Portugal Telecom to be the lead partner in a consortium to operate Timor Telecom. The new operator replaced Telstra during 2003 and set about expanding the countries telecom facilities. For the country overview, see chapter 11, page 157.

Vietnam

The country's mobile market has been especially dynamic, growing at an annual rate of almost 100%. The strong growth was likely to continue, building on the more than 24 million mobile subscribers (penetration 30%) in the country by June 2007. As with most other Asian mobile markets, growth in Vietnam was substantially boosted by the introduction of prepaid mobile services. For the country overview, see chapter 12, page 158.

Content

1. Forecasts
- 1.1 Mobile Market Forecasts
  - 1.1.1 Notes On Scenario Forecasts
  - 1.1.2 Indonesia Forecasts - Mobile Market
  - 1.1.3 Thailand Forecasts - Mobile Market
  - 1.1.4 Vietnam Forecasts - Mobile Market
2. Brunei Darussalam
- 2.1 Overview Of Brunei Darussalam's Mobile Market
  - 2.1.1 Mobile Statistics
  - 2.1.2 Dstcom
- 2.2 Mobile Voice Services
  - 2.2.1 Satellite Mobile
3. Cambodia
- 3.1 Overview Of Cambodia's Mobile Market
  - 3.1.1 Mobile Statistics
- 3.2 Regulatory Issues
- 3.3 Major Mobile Operators
  - 3.3.1 Cambodia Gsm (Mobitel)
  - 3.3.2 Camshin
  - 3.3.3 Casacom
  - 3.3.4 Az Communications
  - 3.3.5 Viettel
- 3.4 Mobile Services
  - 3.4.1 Wireless Local Loop (Wll)
4. Indonesia
- 4.1 Overview Of Indonesia's Mobile Market
  - 4.1.1 Mobile Statistics
- 4.2 Mobile Technologies
  - 4.2.1 Analogue Services (Amps And Nmt)
  - 4.2.2 Gsm
  - 4.2.3 Code Division Multiple Access (Cdma)
  - 4.2.4 General Packet Radio Service (Gprs)
  - 4.2.5 Third Generation (3g) Mobile
- 4.3 Major Mobile Operators
  - 4.3.1 Pt Telkomsel
  - 4.3.2 Pt Indosat
  - 4.3.3 Pt Excelcomindo
  - 4.3.4 Mandara (Mobisel)
  - 4.3.5 Mobile-8
  - 4.3.6 Natrindo Telepon Selular (Nts)
  - 4.3.7 Pt Hutchison Cp Telecommunications (Formerly Cyber Access Communications)
- 4.4 Mobile Voice Services
  - 4.4.1 Prepaid Services
  - 4.4.2 Satellite Mobile
- 4.5 Mobile Data Services
  - 4.5.1 Short Message Service (Sms)
  - 4.5.2 Multimedia Messaging Service (Mms)
  - 4.5.3 Mobile Tv
  - 4.5.4 Other Services
5. Laos
- 5.1 Overview Of Laos's Mobile Market
  - 5.1.1 Mobile Statistics
- 5.2 Major Mobile Operators
  - 5.2.1 Lao Telecommunications Company
  - 5.2.2 Enterprise Of Telecommunications Lao (Etl)
  - 5.2.3 Millicom (Tango)
  - 5.2.4 Lao Asia Telecom (Lat)
  - 5.2.5 Sky Telecom
6. Malaysia
- 6.1 Overview Of Malaysia's Mobile Market
  - 6.1.1 Mobile Statistics
  - 6.1.2 Mobile Infrastructure
- 6.2 Mobile Technologies
  - 6.2.1 Third Generation (3g) Mobile
  - 6.2.2 Mobile Virtual Network Operators (Mvnos)
  - 6.2.3 Handset Market
- 6.3 Major Mobile Operators
  - 6.3.1 Telekom Malaysia
  - 6.3.2 Celcom
  - 6.3.3 Digi Communications
  - 6.3.4 Maxis Communications
  - 6.3.5 Time Dotcom
- 6.4 Mobile Voice Services
  - 6.4.1 Prepaid Services
- 6.5 Mobile Data Services
  - 6.5.1 Short Message Services (Sms)
  - 6.5.2 Multimedia Messaging Service (Mms)
  - 6.5.3 Wireless Application Protocol (Wap)
  - 6.5.4 General Packet Radio Service (Gprs)
  - 6.5.5 Interreach Unison
  - 6.5.6 Content
  - 6.5.7 Mobile Tv / Video On Demand (Vod)
- 6.6 Mobile Applications
  - 6.6.1 M-Commerce
7. Myanmar
- 7.1 Overview Of Myanmar's Mobile Market
  - 7.1.1 Mobile Statistics
- 7.2 Mobile Operators
  - 7.2.1 Myanmar P&T (Mpt)
  - 7.2.2 Loxley Plc
  - 7.2.3 Myanmar Sky-Link Company
  - 7.2.4 Htoo Trading Company
- 7.3 Mobile Voice Services
  - 7.3.1 Satellite Mobile
8. Philippines
- 8.1 Overview Of The Philippines' Mobile Market
  - 8.1.1 Mobile Statistics
- 8.2 Regulatory Issues
  - 8.2.1 Mobile Licences
- 8.3 Mobile Technologies
  - 8.3.1 Personal Communication Services (Pcs)
  - 8.3.2 Third Generation (3g) Mobile
- 8.4 Major Mobile Operators
  - 8.4.1 Overview
  - 8.4.2 Globe Telecom
  - 8.4.3 Philippine Long Distance Telephone Company (Pldt)
  - 8.4.4 Extelcom
  - 8.4.5 Digitel/Sun Cellular
- 8.5 Mobile Voice Services
  - 8.5.1 Prepaid Cards
- 8.6 Mobile Data Services
  - 8.6.1 Short Message Service (Sms)
  - 8.6.2 Multimedia Message Service (Mms)
  - 8.6.3 Wireless Application Protocol (Wap)
  - 8.6.4 General Packet Radio Service (Gprs)
  - 8.6.5 Enhanced Data Rates For Gsm Evolution (Edge)
  - 8.6.6 Hand-Held Devices / Personal Digital Assistants (Pdas)
- 8.7 Mobile Content And Applications
  - 8.7.1 Mobile Tracking
  - 8.7.2 M-Commerce
9. Singapore
- 9.1 Overview Of Singapore's Mobile Market
  - 9.1.1 Mobile Statistics
- 9.2 Regulatory Issues
  - 9.2.1 Additional Spectrum Auction
  - 9.2.2 Tariffs
  - 9.2.3 Mobile Billing Systems
  - 9.2.4 Mobile Number Portability (Mnp)
  - 9.2.5 Registration Of Prepaid Services
- 9.3 Mobile Technologies
  - 9.3.1 Gsm
  - 9.3.2 Cdma
  - 9.3.3 Wired With Wireless Program
  - 9.3.4 Third Generation (3g) Mobile
- 9.4 Major Mobile Operators
  - 9.4.1 Singtel Mobile
  - 9.4.2 Mobileone
  - 9.4.3 Starhub
  - 9.4.4 Virgin Mobile
- 9.5 Mobile Voice Services
  - 9.5.1 Prepaid
  - 9.5.2 International Roaming
  - 9.5.3 Satellite Mobile
  - 9.5.4 Content
- 9.6 Mobile Data Services
  - 9.6.1 Short Messaging Service (Sms)
  - 9.6.2 Multimedia Messaging Service (Mms)
  - 9.6.3 Wireless Application Protocol (Wap)
  - 9.6.4 General Packet Radio Service (Gprs)
  - 9.6.5 Location-Based Services
  - 9.6.6 I-Mode
  - 9.6.7 Other Developments
10. Thailand
- 10.1 Overview Of Thailand's Mobile Market
  - 10.1.1 Mobile Statistics
  - 10.1.2 Competition
  - 10.1.3 Interconnection Arrangements
- 10.2 Mobile Technologies
  - 10.2.1 Pcn Services
  - 10.2.2 General Packet Radio Service (Gprs)
  - 10.2.3 Enhanced Data For Gsm Evolution (Edge)
  - 10.2.4 Third Generation (3g) Mobile
  - 10.2.5 Mobile Handsets
- 10.3 Major Mobile Operators
  - 10.3.1 Market Overview
  - 10.3.2 Advanced Info Service (Ais)
  - 10.3.3 Dtac
  - 10.3.4 True Move (Formerly Ta Orange)
  - 10.3.5 Hutchison Cat Multimedia
  - 10.3.6 Thai Mobile
  - 10.3.7 Cat Mobile
- 10.4 Mobile Voice Services
  - 10.4.1 Prepaid
- 10.5 Mobile Data Services
  - 10.5.1 Short Message Service (Sms)
  - 10.5.2 Multimedia Message Service (Mms)
  - 10.5.3 Smart Phones
  - 10.5.4 Push-To-Talk Over Cellular (Poc)
  - 10.5.5 Global Positioning System (Gps) Service
- 10.6 Mobile Content And Applications
11. Timor Leste (East Timor)
- 11.1 Overview Of Timor Leste's Mobile Market
  - 11.1.1 Mobile Statistics
12. Vietnam
- 12.1 Overview Of Vietnam's Mobile Market
  - 12.1.1 Mobile Statistics
- 12.2 Mobile Technologies
  - 12.2.1 Mobile Handsets
- 12.3 Major Mobile Operators
  - 12.3.1 Mobifone
  - 12.3.2 Vinaphone
  - 12.3.3 Cityphone
  - 12.3.4 S-Fone (Sld Telecom)
  - 12.3.5 Viettel
  - 12.3.6 New Operators
- 12.4 Mobile Voice Services
  - 12.4.1 Prepaid Cards
  - 12.4.2 Third Generation (3g) Mobile
- 12.5 Mobile Data Services
  - 12.5.1 Short Message Service (Sms)
  - 12.5.2 Multimedia Message Service (Mms)
  - 12.5.3 Instant Messaging (Im)
  - 12.5.4 Wireless Application Protocol (Wap)
  - 12.5.5 General Packet Radio Service (Gprs)
  - 12.5.6 Enhanced Data For Gsm Evolution (Edge)
  - 12.5.7 International Roaming
- 12.6 Mobile Applications
13. Glossary Of Abbreviations
- Exhibit 1 - Overview Of Mpt's Cdma Service
- Exhibit 2 - 3g Licensees In Singapore
- Table 1 - Forecast Mobile Growth In Indonesia - Lower Forecast - 2006; 2010; 2015
- Table 2 - Forecast Mobile Growth In Indonesia - Upper Forecast - 2006; 2010; 2015
- Table 3 - Forecast Mobile Growth In Thailand - Lower Forecast - 2005; 2010; 2015
- Table 4 - Forecast Mobile Growth In Thailand - Upper Forecast - 2005; 2010; 2015
- Table 5 - Forecast Mobile Growth In Vietnam - Lower Forecast - 2005; 2010; 2015
- Table 6 - Forecast Mobile Growth In Vietnam - Upper Forecast - 2005; 2010; 2015
- Table 7 - Mobile Statistics In Brunei Darussalam - March 2007
- Table 8 - Mobile Subscriber Growth In Brunei Darussalam - 1995 - 2007
- Table 9 - Mobile Operators, Technology, Subscribers And Annual Change In Brunei Darussalam - March 2007
- Table 10 - Prepaid Mobile Subscribers In Brunei Darussalam - 1999 - 2006
- Table 11 - Mobile Statistics In Cambodia - 2006
- Table 12 - Mobile Operators, Technology, Subscribers And Annual Growth In Cambodia - 2006
- Table 13 - Mobile Subscriber Growth In Cambodia - 1993 - 2006
- Table 14 - Mobitel Subscriber Growth - 1998 - 2006
- Table 15 - Camshin Subscriber Growth - 1998 - 2006
- Table 16 - Casacom Subscriber Growth - 1998 - 2006
- Table 17 - Mobile Statistics In Indonesia - March 2007
- Table 18 - Mobile Subscriber Growth In Indonesia - 1995 - 2007
- Table 19 - Mobile Operators, Technology, Subscribers And Yearly Growth In Indonesia - March 2007
- Table 20 - Subscribers And Market Share By Operator In Indonesia - March 2007
- Table 21 - Telkomsel Subscribers Postpaid, Prepaid And Market Share - 1999 - 2007
- Table 22 - Telkomsel Postpaid & Prepaid Arpu, Annual Change, Subscribers And Annual Growth - March 2007
- Table 23 - Telkomsel Postpaid And Prepaid Subscribers - 2001 - 2007
- Table 24 - Prepaid Subscribers - Selected Operators In Indonesia - 2006
- Table 25 - Telkomsel Sms Services And Annual Growth - September 2005
- Table 26 - Mobile Statistics In Laos - 2006
- Table 27 - Mobile Operators, Technology, Subscribers And Annual Change In Laos - 2006
- Table 28 -Mobile Subscribers And Annual Change In Laos - 1995 - 2006
- Table 29 - Mobile Subscribers And Market Share In Laos - 2006
- Table 30 - Lao Telecom Mobile Subscribers And Annual Growth - 1995 - 2006
- Table 31 - Mobile Statistics In Malaysia - March 2007
- Table 32 - Mobile Subscriber Growth And Penetration In Malaysia - 1994 - 2007
- Table 33 - Mobile Services Revenues In Malaysia - 1993 - 2006
- Table 34 - Mobile Operators, Technology, Subscribers & Annual Change In Malaysia - March 2007
- Table 35 - Mobile Subscribers & Market Share By Operator In Malaysia - March 2007
- Table 36 - 3g Mobile Subscribers And Market Share In Malaysia - 2006 - 2007
- Table 37 - Prepaid Mobile Subscriber Growth And Penetration In Malaysia - 2002 - 2006
- Table 38 - Mobile Statistics In Myanmar - September 2006
- Table 39 - Mobile Subscriber Growth In Myanmar - 1995 - 2006
- Table 40 - Mobile Statistics In The Philippines - March 2007
- Table 41 - Mobile Subscribers And Penetration In The Philippines - 1992; 1994; 1996 - 2007
- Table 42 - Mobile Services Revenue In The Philippines - 1993 - 2006
- Table 43 - 3g Mobile Subscribers And Market Share In The Philippines - 2006 - 2007
- Table 44 - 3g Mobile Subscribers By Operator In The Philippines - March 2007
- Table 45 - Mobile Operators, Technology, Subscribers And Annual Change In The Philippines - March 2007
- Table 46 - Mobile Market Share By Operator In The Philippines - March 2007
- Table 47 - Globe Telecom Subscribers - 2001 - 2007
- Table 48 - Fixed-Line Versus Mobile Subscriptions And Teledensity In Singapore - March 2007
- Table 49 - Mobile Statistics In Singapore - March 2007
- Table 50 - Mobile Market Statistics In Singapore - March 2007
- Table 51 - Mobile Subscriber Growth In Singapore - 1996 - 2007
- Table 52 - Mobile Services Revenue In Singapore - 1993 - 2005
- Table 53 - 3g Mobile Subscriber Growth In Singapore - 2005 - 2007
- Table 54 - 3g Mobile Subscribers By Operator In Singapore - March 2007
- Table 55 - Mobile Operators, Technology, Subscribers And Annual Growth In Singapore - March 2007
- Table 56 - Mobile Operators, Subscribers And Market Share In Singapore - March 2007
- Table 57 - Singtel Mobile Subscribers - 1998 - 2007
- Table 58 - Mobileone Subscribers - 1998 - 2007
- Table 59 - Starhub Mobile Subscribers - 2000 - 2007
- Table 60 - 2g Prepaid Subscribers In Singapore - 1999 - 2007
- Table 61 - Total Sms Messages Per Month In Singapore - 2004 - 2007
- Table 62 - Mobile Statistics In Thailand - 2006
- Table 63 - Mobile Subscriber Growth In Thailand - 1998 - 2007
- Table 64 - Mobile Services Revenue And Arpu In Thailand - 1998 - 2006
- Table 65 - Mobile Market Share In Thailand - 2006
- Table 66 - Mobile Operators, Technology, Subscribers And Annual Growth In Thailand - 2006
- Table 67 - Mobile Operators, Subscribers And Market Share In Thailand - 2006
- Table 68 - Prepaid Subscribers And Percentage Of Subscriber Base By Operator In Thailand - June 2006
- Table 69 - Mobile Statistics In Timor Leste - March 2007
- Table 70 - Mobile Subscribers In Timor Leste - 1999 - 2007
- Table 71 - Mobile Statistics In Vietnam - 2006
- Table 72 - Mobile Operators, Technology, Subscribers And Annual Growth In Vietnam - 2006
- Table 73 - Mobile Subscriber Growth In Vietnam - 1995 - 2006
- Table 74 - Mobile Services Revenue In Vietnam - 1993 - 2006
- Table 75 - Mobifone Subscriber Growth - 1998 - 2006
- Table 76 - Vinaphone Subscriber Growth - 1998 - 2006
- Table 77 - S-Fone Subscriber Growth - 2003 - 2006
- Table 78 - Viettel Subscriber Growth - 2004 - 2006