An Analysis of OETelematics Services in China

Publication Date	September 2009
Publisher	SBD
Product Type	Report
Pages	50
ISBN Number	not applicable
Product Code	SBD00035

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Summary

As OE telematics start to emerge in China, SBD provides an overview of the current and planned service launches along with market forecasts and the key issues vehicle manufacturers and service providers are facing with licensing, partnerships and public sector constraints. This report describes the activities of the vehicle manufacturers and service providers leading the way on telematics so that you can identify the successful strategies required for entering this growing market.

Content

1. Executive summary
- 1.1 Introduction
- 1.2 Summary of key points
- 1.3 Report structure
2. Telematics in China
- 2.1 Emerging OE services
- 2.2 Key issues
  - 2.2.1. Public authority licensing
  - 2.2.2. Public Safety Answering Point (PSAP) structure
  - 2.2.3. Competition from mobile phonbased services
  - 2.2.4. Will consumers pay?
- 2.3 Telecommunications network operators
- 2.4 Market forecasts
3. OE telematics service providers
- 3.1 MeToYou 95190
- 3.2 Shanghai OnStar
- 3.3 WirelessCar
- 3.4 Mondial
- 3.5 SK Telecom/E-Eye
  - 3.5.1. Navjoy
  - 3.5.2. Mobile in Vehicle
- 3.6 ATX
4. Toyota and Lexus G-Book
- 4.1 Summary table
- 4.2 G-Book launch
- 4.3 Service architecture and partners
  - 4.3.1. MeToYou 95190
  - 4.3.2. Toyota Motor (China) Investment Co Ltd
  - 4.3.3. China Telecom
  - 4.3.4. Denso
  - 4.3.5. CenNavi/NavInfo
- 4.4 G-Book services
  - 4.4.1. eCall emergency assistance
  - 4.4.2. bCall breakdown assistance
  - 4.4.3. Stolen vehicle tracking
  - 4.4.4. Vehicle maintenance reminder
  - 4.4.5. Operator assistance
  - 4.4.6. Information services
  - 4.4.7. G-Route Search navigation and traffic information
- 4.5 Impact of G-Book
5. GM OnStar
- 5.1 Summary table
- 5.2 OnStar launch
- 5.3 Service model and partners
  - 5.3.1. Partners
- 5.4 OnStar services
6. Nissan StarWings
- 6.1 Summary table
- 6.2 StarWings launch
- 6.3 StarWings service
7. Audi
- 7.1 Summary table
- 7.2 Traffic information service
8. Ford Sync
- 8.1 Summary table
- 8.2 Sync launch
- 8.3 Sync services
9. Honda Easy Travel (aftermarket)
- 9.1 Easy Travel aftermarket system
- 9.2 Easy Travel services
10. BMW46
11. SAIC
- 11.1 Shanghai World Expo 2010 telematics demonstration
- 11.2 ROEwe N1G in Car concept
List of figures
- Figure 1. Expected launch dates of OE telematics services in China
- Figure 2. OE telematics services in China
- Figure 3. Comparison of Toyota G-Book and Shanghai GM OnStar partners
- Figure 4. Licences needed for OE telematics service provider
- Figure 5. Emergency service phone numbers
- Figure 6. Methods of making nolocal emergency call to a PSAP11
- Figure 7. Mobile network technologies
- Figure 8. Comparison of users of cellular network operators Q1913
- Figure 9. Forecast annual sales of OE telematics systems
- Figure 10. Forecast revenue from OE telematics services
- Figure 11. MeToYou promotion of TSP activities on its website
- Figure 12. Ownership structure of Shanghai OnStar
- Figure 13. WirelessCar bCall demonstration
- Figure 14. SK Telecom Mobile in Vehicle device
- Figure 15. Partners for G-Book in China
- Figure 16. G-Book information services content providers
- Figure 17. G-Route rrouting to avoid traffic congestion
- Figure 18. G-Route process
- Figure 19. History of Nissan StarWings in China
- Figure 20. Ford promotion of Sync at Shanghai Motor Show 200942
- Figure 21. Guangzhou Honda/China Mobile Easy Travel hardware
- Figure 22. Shanghai World Expo 2010 potential partners for telematics demonstration project
- Figure 23. SAIC 3G in Car ROEwe N1 concept