Australia Telecommunications Report Q3 2009

Publication Date	July 2009
Publisher	Business Monitor
Product Type	Report
Pages	100
ISBN Number	1748-4391
Product Code	BMI04037

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Summary

Our latest update on Australia's telecommunications market includes expanded market data sections covering the country's fixed-line and internet sectors. According to the Australian Bureau of Statistics (ABS), Australia had a total of 7.996mn internet subscribers at the end of 2008 (equivalent to 38.1% penetration). In 2008, the number of broadband subscriptions rose by 28.1% year-on-year (y-o-y) to reach 6.685mn. By the end of 2008, Australia's broadband penetration rate had reached 31.8%.

One of the most significant developments which is currently shaping the Australian broadband market is the move by several operators towards much higher-speed services. In announcing its results for the first half of its financial year ending December 2008, incumbent telecoms company Telstra reported that it had experienced a 114.6% increase in the number of subscribers on plans with speeds of 20Mbps or greater. Meanwhile, in March, alternative broadband provider Internode launched its 'Extreme' symmetric high-speed digital subscriber line (SHDSL) services in Adelaide, targeting medium-sized businesses. The new service offers uplink and downlink speeds of between 5Mbps and 40Mbps.

Our newly revised broadband forecast for Australia envisages broadband penetration rising to just over 37% at the end of 2009. By the end of our forecast in 2013, we now envisage a penetration rate of 45%.

Our cautious outlook is based partly on delays that have characterised government and operator efforts to address the problem of low broadband coverage in rural parts of Australia.

Australia's telecoms market has seen a number of important developments in recent months. Among them is the news that the Australian government plans to institute a public-private company to develop its proposed national broadband network (NBN). According to reports, the government will hold a 51% stake in the new venture. It may also offer Telstra the chance to buy up to 49% of the proposed national broadband network, if it agrees to a voluntary separation of its wholesale operations.

Other major developments include the March announcement that Primus Telecom had filed for bankruptcy protection. Meanwhile, in April 2009, the Australian Competition and Consumer Commission expressed concerns over the planned joint venture between Vodafone Australia and Hutchison 3G Australia (H3G), first unveiled in February 2009. The regulator has suggested that the tie-up could lead to increased tariffs and that competition in the wireless sector in the short and medium term could be affected. Subject to regulatory approval the merger is expected to be completed by the middle of 2009, with each company taking a 50% stake in the joint venture.

BMI's latest set of Business Environment Rankings for Asia sees Australia move one place up our table, overtaking South Korea. Australia's Country Risk score remains well above the regional average for this category. This is in spite of new uncertainly surrounding the potential for economic recovery.

Content

Executive Summary
SWOT Analysis
Australia Mobile SWOT
Australia Wireline SWOT
Australia Political SWOT
Australia Economic SWOT Analysis
Australia Business Environment SWOT
Business Environment
Asia Business Environment Telecommunications Ratings Overview
Australia
Industry Forecast Scenario
Mobile
Fixed Line
Internet
Market Data Analysis
Mobile
ARPU
3G
HSPA (3.5G)
Mobile Contract Wins
Mobile Content
Regional Outlook
Country Outlook
Mobile TV
Value-Added Services Timeline
Mobile Operator Data
Fixed Line
Internet
Internet Service Revenues
ADSL2+
Naked DSL
WiMAX
Wireline Contract Wins
Regulatory Environment & Industry Developments
Australia: Regulatory Bodies and Their Responsibilities
Legislation and Market Liberalisation
Licensing and Spectrum
Rural Development
New Regulatory Body
Regulatory Developments
Broadband Market Development
Spectrum Consultation
Telstra's Wholesale Exemptions Re-examined
Vodafone Australia - H3G Merger
Primus Bankruptcy
Rural Telecoms Development
Mobile Termination Charges
Competitive Landscape
Key Players
Company Monitor
Nokia Reports Little Joy as Recession Takes A Firm Hold
Profiles
Telstra
SingTel Optus
Vodafone Australia
Appendix:
Regional Telecommunications Penetration Overview
Fixed Line
Mobile
Broadband
Telecoms Business Environment Ratings Methodology
Ratings Overview
Weighting
Indicators
Indicators
Country Snapshot: Australia Demographic Data
Section 1: Population
Section 2: Education and Healthcare
Section 3: Labour Market and Spending Power
BMI Telecoms Industry Glossary
BMI Telecommunications Forecasting & Sourcing
How We Generate Our Industry Forecasts
Sources
List of Tables
- Table: Asia Telecoms Business Environment Rankings
- Table: Telecoms Sector - Mobile - Historical Data & Forecasts, 2006-2013
- Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts, 2006-2013
- Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2006-2013
- Table: Australian Mobile Market, December 2008
- Table: H3g Arpu Breakdown
- Table: Australia 3G Market, December 2008
- Table: Mobile Contract Wins
- Table: Telstra's Mobile Revenue Breakdown (Audmn)
- Table: Selected Vas Services
- Table: Australia Mobile Market Overview
- Table: Telstra
- Table: Optus
- Table: Vodafone
- Table: Hutchison
- Table: Telstra Fixed Lines in Service (Mn)
- Table: Revenue Composition of Telstra Fixed Telephony Products
- Table: Telstra Fixed-Line Call Traffic
- Table: Australia Dial-up and Broadband Internet Subscriptions
- Table: Australian Broadband Market, December 2007-December 2008
- Table: Wireline Contract Wins
- Table: Key Players - Australian Telecoms Sector
- Table: Selected Operators Financial Indicators, 2003-2008 (US$Mn)
- Table: Nokia Reported Q408 Results (Eurmn)
- Table: Nokia Mobile Device by Geographic Area (Mn Units)
- Table: Nokia Siemens Networks Net Sales by Geography
- Table: Major Equipment and Services Awarded to Nokia (2007-2009)
- Table: Regional Fixed-Line Penetration Overview
- Table: Regional Mobile Penetration Overview
- Table: Regional Broadband Penetration Overview
- Table: Weighting
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2012
- Table: Education, 2002-2005
- Table: Vital Statistics
- Table: Employment Indicators, 2001-2006
- Table: Consumer Expenditure, 2000-2012 (US$)
- Table: Average Annual Wages, 2000-2012
- Table: Glossary of Terms
- Table: Telecommunications Industry Forecast