Country and Operator Profile U.K. (2008)

"The U.K. mobile communications market is one of the most mature in Western Europe, and is highly competitive. The market is saturated at well past 100% penetration, and operators are now heavily focused on retention and growing the value of existing customers, rather than customer acquisition. Mobile broadband is growing rapidly in the market, and could represent a way for operators to shore up declining voice ARPUs," said Jonathan Arber, senior research analyst for IDC's European Consumer Wireless and Mobile Communications Service.

• IDC Opinion
• In This Study
  • Methodology
    • Primary Sources
    • Review of Secondary Research
• Situation Overview
  • Mobile Regulation
    • Mobile Termination Rates
    • MNP
    • International Roaming Rate Regulation
    • Spectrum Refarming
    • Licenses
  • Operator Profiles
    • O2 Telefónica
      • Company History and Ownership
      • Performance
      • Strategy
      • Alliances
        • March 2008
        • November 2007
      • Products and Services
        • January 2007
        • June 2007
        • November 2007
        • October 2007
        • February 2008
      • SWOT
      • Strengths
      • Weaknesses
      • Opportunities
      • Threats
    • Vodafone
      • Company History and Ownership
      • Performance
      • Strategy
      • Alliances
        • November 2007
        • February 2008
      • Products and Services
        • January 2007
        • June 2007
        • December 2007
        • February 2008
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
    • T-Mobile
      • Company History and Ownership
      • Performance
      • Strategy
      • Alliances
        • August 2007
        • December 2007
        • February 2008
      • Products and Services
        • April 2007
        • November 2007
        • March 2008
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
    • Orange
      • Company History
      • Performance
      • Strategy
      • Alliances
        • April 2007
        • June 2007
        • May 2008
      • Products and services
        • February 2007
        • November 2007
        • February 2008
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
    • 3 UK
      • Company History and Ownership
      • Performance
      • Strategy
      • Alliances
        • February 2008
        • March 2008
        • December 2007
      • Products and Services
        • October 2007
        • November 2007
        • March 2008
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
• Future Outlook
  • Forecast and Assumptions
  • Table: U.K. - Cellular Subscribers, 2007-2012 (000s)
  • Table: U.K. - Cellular Services Spending, 2007-2012 ($M)
• Essential Guidance
• Learn More
  • Related Research
  • Exchange Rates
  • Table: 2007 Exchange Rates
  • Synopsis