Fast Dynamics of Japanese Telecom Market

Content

• Overview of Japanese Mobile Communication Market
  • 1-1 Market Size
  • 1-2 Market Competition
• 10 Prominent Topics of Japanese Mobile Market in 2006
  • 2-1 MNP ( Mobile Number Portability )
    • 2-1-1 Background and Key Points
    • 2-1-2 Expected Market Impact
    • 2-1-2-1 Enhanced Benefit for Users
    • 2-1-2-2 Increases in Market Liquidity
    • 2-1-2-3 Expansion of Mobile Market
    • 2-1-2-4 Decreases in Profits of Incumbent Carriers
  • 2-2 Advancement of New Entrants
    • 2-2-1 Background & Key Issues
    • 2-2-2 Analysis on the Impact of New Entrants in the Mobile Market
    • 2-2-2-1 Full Fledged Competition in Data Communication Card Market
    • 2-2-2-2 Accelerated Bundling and Collaboration
    • 2-2-2-3 Expansion of M2M Market
  • 2-3 Japanese Type MVNO Business
    • 2-3-1 Background and Key Points
    • 2-3-2 Expected Market Impact
    • 2-3-2-1 Structural Changes of Mobile Business by Activated MVNO Service
    • 2-3-2-2 Personalization and Verification of Service
    • 2-3-2-3 Cause of Price Competition?
  • 2-4 Expansion of Corporate Market
    • 2-4-1 Background and Key Points
    • 2-4-1-1 Three Mobile Carriers' Efforts to Increase Their Market Share
    • 2-4-2 Expected Market Impact
    • 2-4-2-1 Lowered Price Competition
    • 2-4-2-2 From Mobile Centrex to FMC
    • 2-4-2-3 Partnership among Related Companies to Strengthen Their Services for Corporate Customers
  • 2-5 Analysis about the Impact of Changing Service Charge Plan
    • 2-5-1 Flat-rate Call Service
    • 2-5-2 Cannibalization or Revenue Growth?
    • 2-5-3 Consumer-focused Market
  • 2-6 Mobile Terrestrial Broadcasting
    • 2-6-1 Background and Key Points
    • 2-6-2 Expected Market Impact
    • 2-6-2-1 Generation of Profit through 1seg Broadcasting
    • 2-6-2-2 Broadcasting Stations as the Gateway for Communication Content
    • 2-6-2-3 Evolution of Terminals and More Demands for New Handsets
  • 2-7 "Mobile Wallet ( Osaifu-Keitai ) " FeliCa Business
    • 2-7-1 Background and Key Points
    • 2-7-2 Market Impact
    • 2-7-2-1 Changes in the Life Styles of Users
    • 2-7-2-2 Convergence of Finance and Mobile Phones
    • 2-7-2-3 Challenges to the New Entrants
  • 2-8 Vitalization of Mobile Portal Market
    • 2-8-1 Background & Key Issues
    • 2-8-2 Impact of New Entrants on Mobile Portal Market
    • 2-8-2-1 Faster Mobile Blog Service and Accelerated Expansion of Mobile Advertisement Market
    • 2-8-2-2 Mobile Contents Portal Competition Determined by Yahoo
    • 2-8-2-3 Competition to Secure Superior Solutions and Contents
  • 2-9 Activation of FWA Market
    • 2-9-1 Background and Key Issues
    • 2-9-2 Impact on Fixed and Mobile Communication Market
    • 2-9-2-1 Mobile Communication Business and Competition
    • 2-9-2-2 Development of New Market by Creating New Business Models
    • 2-9-2-3 Radical Price Cutting
  • 2-10 FMC
    • 2-10-1 Background and Key Points
    • 2-10-2 Prospect on Market Impact
    • 2-10-2-1 FMC Business Restructuring & Business Partnership between Mobile Carriers and Fixed-line Operators Aimed at Providing FMC
    • 2-10-2-2 Dual & Multi-Mode Mobile Handset Market Developments
    • 2-10-2-3 Cannibalization or Opening up a New Market?
    • 2-10-3 Conclusion
• List of Tables
  • [ Table 1 ] Increased User Advantages
  • [ Table 2 ] MVNOs Who Partnered or Are Considering Partnering with eAccess
  • [ Table 3 ] Top Three Carriers' Corporate Customer Markets
  • [ Table 4 ] Opportunities and Threats Faced by 1seg Broadcasting
  • [ Table 5 ] Comparison between Edy and Suica
  • [ Table 6 ] DoCoMo's Credit Card Service "iD"
  • [ Table 7 ] Future Businesses of FWA Players
  • [ Table 8 ] Analysis on Competition among Service Providers Due to Changes in the Market Environment
  • [ Table 9 ] Changes in Competition for Convergence Service among Service Providers
• List of Figures
  • [ Figure 1 ] Japanese Mobile Communication Service Subscribers ( 2001~2005 )
  • [ Figure 2 ] Monthly Net Subscribers Addition ( 2002~2005 )
  • [ Figure 3 ] Japanese Mobile Communication Market Size ( JPY )
  • [ Figure 4 ] Mobile Operators' Market Share ( Based on Subscribers, 2002~2005 )
  • [ Figure 5 ] Mobile Carriers' Operating Income ( 2002~2005 )
  • [ Figure 6 ] Background of MNP Introduction
  • [ Figure 7 ] Process of Introduction
  • [ Figure 8 ] Churn Rates of Japanese Mobile Operators ( 2003~2005, 2Q )
  • [ Figure 9 ] Comparisons between MNP Drivers and Restraints
  • [ Figure 10 ] Business Results of the Three Major Carriers ( FY 2003~2005 )
  • [ Figure 11 ] Background behind the Advancement of New Entrants and Planned Services
  • [ Figure 12 ] Current Development of Competition in Data Card Communication Market
  • [ Figure 13 ] Service Bundling Strategies of Softbank
  • [ Figure 14 ] Bundling and Collaboration Strategy of eAccess
  • [ Figure 15 ] Coverage of Mobile Carriers' M2M Services
  • [ Figure 16 ] Japanese Mobile Market and the Vitalization of MVNO
  • [ Figure 17 ] Positioning Map of MNO and MVNO
  • [ Figure 18 ] ARPUs of Japanese Mobile Market
  • [ Figure 19 ] Background of the Expansion of Corporate Market
  • [ Figure 20 ] Low Price Competition in Business-Oriented Service Market
  • [ Figure 21 ] Flat-rate Call Service by Incumbent Carriers and New Entrants
  • [ Figure 22 ] Ripple Effect of Fixed-rate Service
  • [ Figure 23 ] Consumer Benefits from Flat-rate Service for Data & Voice Call
  • [ Figure 24 ] Convergence between Broadcasting and Mobile Communication
  • [ Figure 25 ] Service Roadmap of Digital Broadcasting in Japan
  • [ Figure 26 ] Advertisement Support through Convergence between 1seg and Mobile Communication Services
  • [ Figure 27 ] Evolution Directions of Mobile Handset
  • [ Figure 28 ] Development of Mobile Wallet
  • [ Figure 29 ] Mobile Wallet Service and Changes in the Life Styles of Users
  • [ Figure 30 ] Why Mobile Portal Market Receives Attention?
  • [ Figure 31 ] Advancement of Mobile Portal
  • [ Figure 32 ] Yahoo's Strategy for Mobile Business
  • [ Figure 33 ] Background of Activation of FWA Technology
  • [ Figure 34 ] Competition between Mobile Carriers and FWA Companies
  • [ Figure 35 ] Full-fledged Price Competition
  • [ Figure 36 ] Japanese Mobile Market Migrating to FMC
  • [ Figure 37 ] Mobile Operators Parterning for FMC Services
  • [ Figure 38 ] Increased Dual Modules in Mobile Handsets for Enabling FMC Services