Industry Strategic Outlook 10.2008

Brazil Wireless Industry Overview: Sim-Card Sales Continue to Push Wireless Subscriber Growth

Publication Date	October 2008
Publisher	IE Market Research
Product Type	Report
Pages	12
ISBN Number	not applicable
Product Code	IEM00547

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Summary

This market research report on Brazilian wireless industry provides an overview of the competitive environment in Brazils mobile operator space. The report covers key metrics such as the numbers of subscribers, YoY growth, net additions and market shares for all of the major Brazilian operators - Vivo Participaes SA (Vivo), TIM Brazil, Claro Brazil (a unit of Mexicos Amrica Mvil (AMX)), and Tele Norte Leste Participaes SA (TNE). Two takeaways from the data are: 1) Strong subscriber growth continues as SIM card sales rise, TNE enters So Paulo, and Vivo expands operations in the Northeast; and 2) The wireless operators shares of net additions are different from their market shares by subscribers. With 26% share of net additions in 2008 YTD, AMXs Claro is about to become Brazils second largest wireless carrier.

Content

Anatel releases August 2008 wireless subscriber data: Major operators shares of net additions not consistent with their shares of subscribers
- Strong subscriber growth continues as SIM card sales rise, TNE enters So Paulo, and Vivo expands operations in the Northeast
- With 26% share of net additions in 2008 YTD, AMXs Claro is about to become Brazils second largest wireless carrier
Tables:
- Table 1: Wireless Subscribers, Market Share of Net Additions, and Overall Market Share, August 2008
- Table 2: Brazil Monthly Wireless Subscriber Data, Sept 2006 Aug 2008
Charts:
- Chart 1: Overall Market Shares, June 2008 August 2008
- Chart 2: Market Share of Net Additions, March 2007 August 2008
- Chart 3: Market Shares of Vivo, TIM, Claro (AMX) and TNE, August 2007 vs. August 2008, 2008 YTD
- Chart 4: Vivo + TMB remains #1 player with 30% market share
- Chart 5: Wireless Penetration by State - Brazil reaches 72% wireless penetration in August 2008 (up from 59% in August 2007)