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Mobile Phones in Australia

  • Publication Date:October 2012
  • Publisher:Marketline
  • Product Type: Report
  • Pages:37

Mobile Phones in Australia

Introduction

Mobile Phones in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

  • The mobile phone market consists of all analog and digital handsets ( mobile phone device itself) used for mobile telephony. It does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station (the kind you can use to wander around your house while carrying on a phone conversation), or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. Any currency conversions used in the creation of this profile have been calculated using constant 2011 annual average exchange rates.
  • The Australian mobile phones market had total revenues of $7.2 billion in 2011, representing a compound annual growth rate (CAGR) of 9.1% between 2007 and 2011.
  • Market consumption volumes increased with a CAGR of 7.5% between 2007-2011, to reach a total of 10.9 million units in 2011.
  • The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.8% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $9.1 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Australia

Leading company profiles reveal details of key mobile phones market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Australia economy

Key Questions Answered

What was the size of the Australia mobile phones market by value in 2011?

What will be the size of the Australia mobile phones market in 2016?

What factors are affecting the strength of competition in the Australia mobile phones market?

How has the market performed over the last five years?

  • Executive Summary
    • Market value
    • Market value forecast
    • Market volume
    • Market volume forecast
    • Geography segmentation
    • Market rivalry
    • Market Overview
    • Market definition
    • Market analysis
    • Market Data
    • Market value
    • Market volume
    • Market Segmentation
    • Geography segmentation
    • Market Outlook
    • Market value forecast
    • Market volume forecast
    • Five Forces Analysis
    • Summary
    • Buyer power
    • Supplier power
    • New entrants
    • Threat of substitutes
    • Degree of rivalry
    • Leading Companies
    • Apple Inc
    • HTC Corporation
    • Nokia Corporation
    • Samsung Electronics Co., Ltd.
    • Macroeconomic Indicators
    • Country Data
  • Appendix
    • Methodology
    • Industry associations
    • Related MarketLine research
  • LIST OF TABLES
    • Table 1: Australia mobile phones market value: $ million, 2007-11
    • Table 2: Australia mobile phones market volume: million units, 2007-11
    • Table 3: Australia mobile phones market geography segmentation: $ million, 2011
    • Table 4: Australia mobile phones market value forecast: $ million, 2011-16
    • Table 5: Australia mobile phones market volume forecast: million units, 2011-16
    • Table 6: Apple Inc: key facts
    • Table 7: Apple Inc: key financials ($)
    • Table 8: Apple Inc: key financial ratios
    • Table 9: HTC Corporation: key facts
    • Table 10: HTC Corporation: key financials ($)
    • Table 11: HTC Corporation: key financials (NT$)
    • Table 12: HTC Corporation: key financial ratios
    • Table 13: Nokia Corporation: key facts
    • Table 14: Nokia Corporation: key financials ($)
    • Table 15: Nokia Corporation: key financials (€)
    • Table 16: Nokia Corporation: key financial ratios
    • Table 17: Samsung Electronics Co., Ltd.: key facts
    • Table 18: Samsung Electronics Co., Ltd.: key financials ($)
    • Table 19: Samsung Electronics Co., Ltd.: key financials (KRW)
    • Table 20: Samsung Electronics Co., Ltd.: key financial ratios
    • Table 21: Australia size of population (million), 2007-11
    • Table 22: Australia gdp (constant 2000 prices, $ billion), 2007-11
    • Table 23: Australia gdp (current prices, $ billion), 2007-11
    • Table 24: Australia inflation, 2007-11
    • Table 25: Australia consumer price index (absolute), 2007-11
    • Table 26: Australia exchange rate, 2007-11
  • LIST OF FIGURES
    • Figure 1: Australia mobile phones market value: $ million, 2007-11
    • Figure 2: Australia mobile phones market volume: million units, 2007-11
    • Figure 3: Australia mobile phones market geography segmentation: % share, by value, 2011
    • Figure 4: Australia mobile phones market value forecast: $ million, 2011-16
    • Figure 5: Australia mobile phones market volume forecast: million units, 2011-16
    • Figure 6: Forces driving competition in the mobile phones market in Australia, 2011
    • Figure 7: Drivers of buyer power in the mobile phones market in Australia, 2011
    • Figure 8: Drivers of supplier power in the mobile phones market in Australia, 2011
    • Figure 9: Factors influencing the likelihood of new entrants in the mobile phones market in Australia, 2011
    • Figure 10: Factors influencing the threat of substitutes in the mobile phones market in Australia, 2011
    • Figure 11: Drivers of degree of rivalry in the mobile phones market in Australia, 2011
    • Figure 12: Apple Inc: revenues & profitability
    • Figure 13: Apple Inc: assets & liabilities
    • Figure 14: HTC Corporation: revenues & profitability
    • Figure 15: HTC Corporation: assets & liabilities
    • Figure 16: Nokia Corporation: revenues & profitability
    • Figure 17: Nokia Corporation: assets & liabilities
    • Figure 18: Samsung Electronics Co., Ltd.: revenues & profitability
    • Figure 19: Samsung Electronics Co., Ltd.: assets & liabilities
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