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Serbia - Telecoms, Mobile, Broadband and Forecasts

  • Publication Date:August 2010
  • Publisher:BuddeComm
  • Product Type: Report
  • Pages:35
Serbia - Telecoms, Mobile, Broadband and Forecasts

Serbia - Telecoms, Mobile, Broadband and Forecasts

The Serbia - Telecoms, Mobile, Broadband and Forecasts report includes all BuddeComm research data and analysis on this country. Covering trends and developments in telecommunications, mobile, internet, broadband, infrastructure and regulation.

Please review the Executive Summary and Table of Contents for more details.

Executive summary

Following an economically and politically turbulent period during the 1990s, Serbia has concluded the first decade of the new millennium as a period of strong and stable real GDP growth until 2009 when it was impacted by the global economic crisis, prompting fiscal measures such as the introduction of a tax on telecom services. Serbia is expected to record positive real GDP growth for 2010 and 2011.

Recognising the potential socio-economic advantages of integration with the European Union, Serbia signed a Stabilisation and Association Agreement with the EU in April 2008, a concrete step towards joining the EU. The Stabilisation and Association Agreement oversees closer integration with the EU and covers commitments to political, economic, trade, or human rights reform in a country in exchange for tariff-free access to some or all EU markets, financial or technical assistance. As part of the EU pre-accession process, Serbia has received financial aid to build public institutions and improve cross-border co-operation under EU funding mechanism Instrument for Pre-Accession Assistance. Under the funding, Serbia is expected to receive €198.7 million during 2010, €202.7 million during 2011 and €206.8 million during 2012.

EU reforms have found their way into Serbia's telecom industry, adopting in mid-2010 the EU's regulatory framework for communications, which promotes competition as the most efficient way to offer communications products and services while ensuring universal access. Total telecom market revenue suffered due to the recent adverse economic conditions although not all markets were affected equally.

A considerable amount of network investment has been undertaken by incumbent and alternative operators to offer broadband services, which is available via DSL, fibre, cable and wireless. Internet usage in Serbia is growing due to rising income levels and improved affordability, with broadband representing the majority of Internet connections.

Serbia boasts an extensive broadcasting market, with programming available via radio and TV programme distribution via cable, wireless cable, terrestrial free-to-air and broadband TV. An analogue switchoff plan has been adopted and digital TV is widely available.

Serbia's mobile market boasts penetration levels indicative of saturation although multiple SIM card ownership is high. A relatively new market entrant is gaining market share and the focus for the mobile industry is shifting to improving ARPU levels by encouraging prepaid subscribers to migrate to postpaid plans as well as promoting increased spending on mobile broadband/content services, which are supported by widely accessible 3G/HSDPA networks.

Market highlights:

A new Communications Law adopted in mid-2010 transposes the EU's 2003 regulatory framework for communications into national law, promising improved market prospects for competitors.

All sectors of the communications market with the exception of mobile recorded annual growth despite adverse economic conditions, highlighting the resiliency of communications spending.

Broadband accounts for over 75% of total Internet subscriptions, with this figure expected to rise due to increased competition. DSL represents the majority of fixed broadband subscriptions, with high fixed telephony penetration the basis for future growth in 2010/11.

Growing usage of e-commerce, e-government and e-education services by both individuals and businesses characterises the nascent information society in Serbia. Future growth will depend significantly on user friendly and useful applications as well as fast broadband connectivity.

Competition in the mobile market will improve following the planned introduction of mobile number portability, overcoming a key barrier for end users wishing to switch service providers. Future mobile market growth in the short to medium term will be primarily derived from uptake of mobile broadband services, which currently represents approximately 10% of total mobile connections.Serbia broadband and telecoms statistics - 2007 - 2010

Sector2007200820092010 (e)

Broadband (thousand)

Fixed broadband subscribers258470691850

Fixed broadband penetration rate3%6%9%12%

Subscribers to Telecoms Services (thousand)

Fixed-line telephone subscribers2,8503,0803,1063,200

Mobile phone subscribers8,8009,70010,40010,400

(Source: BuddeComm based on industry data)

This report covers trends and developments in telecommunications, mobile, Internet, broadband, digital TV. Subjects include:

Market and industry analyses, trends and developments;

Facts, figures and statistics;

Industry and regulatory issues;

Infrastructure;

Major players, revenues, subscribers, ARPU, MOU;

Mobile voice and data markets;

Broadband (FttH, DSL, cable TV, wireless);

Digital Media.

  • 1. Executive summary
  • 2. Key statistics
    • 2.1 Country overview
  • 3. Telecommunications market
    • 3.1 Overview of Serbia's telecom market
  • 4. Regulatory environment
    • 4.1 Law on Electronic Communications
    • 4.2 Regulatory authorities
    • 4.3 Telecom sector liberalisation in Serbia
    • 4.4 Privatisation
    • 4.4.1 Telekom Serbia
    • 4.4.2 Mobi 63
    • 4.5 Interconnect
  • 5. Fixed network operator in Serbia
    • 5.1 Telekom Serbia
  • 6. Telecommunications infrastructure
    • 6.1 National telecom network
    • 6.2 International infrastructure
    • 6.3 Telecoms and IT
  • 7. Internet market
    • 7.1 Overview
    • 7.1.1 Internet statistics
  • 8. Information society
    • 8.1 E-commerce
    • 8.2 E-government
    • 8.3 E-education
  • 9. Broadband market
    • 9.1 Overview
    • 9.1.1 Broadband statistics
    • 9.2 Cable broadband
    • 9.3 Asymmetric Digital Subscriber Line (ADSL)
    • 9.4 Fibre-to-the-Home (FttH) networks
    • 9.5 Wireless broadband
    • 9.5.1 WiMAX
    • 9.5.2 WiFi
  • 10. Digital media
    • 10.1 Overview of broadcasting market
    • 10.2 Regulatory issues
    • 10.3 Broadband TV (IPTV)
    • 10.4 Cable TV
    • 10.5 Satellite-based digital pay TV developments
    • 10.6 Digital Terrestrial TV (DTTV)
  • 11. Mobile communications
    • 11.1 Overview of Serbia's mobile market
    • 11.1.1 Mobile statistics
    • 11.2 Regulatory issues
    • 11.2.1 Third mobile licence for Serbia
    • 11.2.2 Mobile Number Portability (MNP)
    • 11.3 Mobile technologies
    • 11.3.1 Digital
    • 11.3.2 Third generation mobile
    • 11.4 Major mobile operators
    • 11.4.1 Telenor
    • 11.4.2 Mobilna Telefonija Srbija (MTS)
    • 11.4.3 VIP Mobile
    • 11.5 Mobile voice services
    • 11.5.1 Prepaid
    • 11.6 Mobile data services
    • 11.6.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
    • 11.6.2 General Packet Radio Service (GPRS)
    • 11.6.3 Enhanced Data for GSM Evolution (EDGE)
    • 11.6.4 BlackBerry
    • 11.6.5 Mobile broadband
    • 11.7 Mobile content and applications
  • 12. Forecasts
    • 12.1 Forecasts - fixed broadband subscribers - 2010 - 2013; 2020
    • 12.1.1 Scenario 1 - higher broadband subscriber growth
    • 12.1.2 Scenario 2 - lower broadband subscriber growth
    • 12.2 Notes on scenario forecasts
  • 13. Related reports
    • Table 1 - Country statistics - 2010
    • Table 2 - Telephone network statistics - 2010
    • Table 3 - Internet user statistics - 2010
    • Table 4 - Internet subscriber statistics - 2010
    • Table 5 - Broadband statistics - 2010
    • Table 6 - Mobile statistics - 2010
    • Table 7 - National telecommunications authority
    • Table 8 - Telecom market revenue by sector - 2007 - 2009
    • Table 9 - Call termination on the Telekom Serbia's fixed network - October 2009
    • Table 10 - Telekom Serbia Group financial data - 2007 - 2009
    • Table 11 - Fixed lines in service and teledensity - 2004 - 2011
    • Table 12 - Total international Internet bandwidth - 2004 - 2009
    • Table 13 - Workplace network usage by network type - 2006 - 2011
    • Table 14 - Internet users, subscribers and penetration rates - 1998 - 2010
    • Table 15 - Devices used to connect to the Internet - 2009
    • Table 16 - Household Internet connection types - 2007 - 2010
    • Table 17 - Business Internet connection types - 2007 - 2010
    • Table 18 - Internet usage by company size - 2008 - 2011
    • Table 19 - Internet market revenue - 2005 - 2011
    • Table 20 - Household penetration of computers and laptops - 2007 - 2011
    • Table 21 - Computer usage by individuals - 2006 - 2011
    • Table 22 - Proportion of businesses with a website - 2006 - 2010
    • Table 23 - Online purchases by individuals - 2007 - 2010
    • Table 24 - Items purchased online by individuals - 2009
    • Table 25 - E-commerce activities by businesses - 2006 - 2010
    • Table 26 - Uptake of e-government services by individuals - 2009 - 2010
    • Table 27 - Uptake of e-government services by businesses - 2009 - 2010
    • Table 28 - E-education usage by individuals - 2008 - 2010
    • Table 29 - Broadband subscriptions by connection type - 2004 - 2009
    • Table 30 - Broadband subscribers and penetration rate - 2005 - 2010
    • Table 31 - Telekom Serbia ADSL subscribers - 2008 - 2010
    • Table 32 - Pay TV market revenue - 2005 - 2010
    • Table 33 - Pay TV subscribers - 2007 - 2011
    • Table 34 - Pay TV subscribers by platform - 2009
    • Table 35 - Pay TV operator market share by subscribers - 2008 - 2009
    • Table 36 - Telekom Serbia - IPTV subscribers - 2008 - 2010
    • Table 37 - Mobile market revenue - 2003 - 2010
    • Table 38 - Mobile subscribers and penetration rate - 1998 - 2011
    • Table 39 - Mobile phone usage by individuals - 2006 - 2011
    • Table 40 - Total outgoing minutes for mobile - 2003 - 2010
    • Table 41 - Mobile operator market share by subscribers - 2003 - 2010
    • Table 42 - Mobile operator market share by revenue - 2003 - 2010
    • Table 43 - Mobile termination rates - October 2009
    • Table 44 - Telenor subscribers - 2006 - 2010
    • Table 45 - Telenor financial data - 2007 - 2009
    • Table 46 - Telenor prepaid and postpaid ARPU and MOU - 2007 - 2009
    • Table 47 - MTS subscribers - 2008 - 2011
    • Table 48 - VIP Mobile financial data - 2007 - 2010
    • Table 49 - VIP Mobile subscribers - 2007 - 2010
    • Table 50 - Total prepaid mobile users - 2005 - 2010
    • Table 51 - Telenor prepaid users - 2007 - 2010
    • Table 52 - MTS prepaid users - 2008 - 2011
    • Table 53 - Total SMS and MMS messages sent - 2003 - 2011
    • Table 54 - Mobile broadband subscribers and penetration rate - 2007 - 2010
    • Table 55 - Forecast fixed broadband subscribers - higher growth scenario - 2010 - 2013; 2020
    • Table 56 - Forecast fixed broadband subscribers - lower growth scenario - 2010 - 2013; 2020
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