The demand for content backup in the consumer market

Publication Date	March 2009
Publisher	Ovum
Product Type	Report
Pages	15
ISBN Number	not applicable
Product Code	OVM00615

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Summary

The amount of digital content within the standard home is rapidly increasing. Network-based backup solutions are an obvious opportunity for broadband service providers (BSPs) to add value for their clients, while garnering additional revenue.

Content

Executive summary
In a nutshell
Ovum view
The need for backup
Concern about backup of digital content
Network-based or hardware-based?
Hardware solutions preferred by most
Cost is not the only issue
Online solutions: customer objections
Responses vary with age
What type of content/data do consumers back up online?
Customer survey
About our survey
Number of respondents
Age and gender
Annual household income
- Table 1: Income bands used in each country
List of Figures
- Figure 1: Concern about backup of digital content, by age
- Figure 2: Concern about backup of digital content, by country
- Figure 3: Concern about backup, by country and gender
- Figure 4: Network-based versus hardware-based solution, by country
- Figure 5: Network-based versus hardware-based solution by average annual household income
- Figure 6: Reasons for not choosing an online backup solution
- Figure 7: Reasons for not choosing an online backup solution, by age
- Figure 8: Type of content to be backed up
- Figure 9: Number of respondents per country
- Figure 10: Number of respondents by country and by age
- Figure 11: Number of respondents by country and by gender
- Figure 12: Number of respondents, by country and by income level
- Figure 13: Number of respondents that did not disclose income, by country