Innovative consumer data tariffs in Europe: enabling the mobile Internet
| Publication Date | August 2007 |
|---|---|
| Publisher | Ovum |
| Product Type | Report |
| Pages | 23 |
| ISBN Number | not applicable |
| Product Code | OVM00381 |
Summary
Unlimited and flat-rate consumer data tariffs designed specifically for use with handsets are not widely available in Europe at present. However, the popularity of those tariffs that do exist suggests that demand may be strong. This report examines the structure of existing tariffs and demonstrates how they could help operators drive mobile application usage in the future.
Content
- Key messages
- Ovum view
- Overview of operators' data tariff strategies
- From WAP to mobile web
- Pricing and packaging strategy
- Bolt-on, capped charges or inclusive data allowance?
- Handsets are a crucial part of the package
- How unlimited is unlimited?
- Flat-rate data tariffs in the UK: a tale of two operators
- T-Mobile Web 'n' Walk: access only
- 3 X-Series: weak handset strategy
- What happened next?
- Impact on multimedia, content and services strategy
- Future trends
- Table of figures
- Figure 1 Data tariff segmentation
- Figure 2 Data tariff comparison in the UK, 2004-2007
- Figure 3 Examples of flat-rate data tariffs in Europe
- Figure 4 Pros and cons of different tariff structures
- Figure 5 Non-voice monthly ARPU, UK, Q1 2006-Q1 2007
- Figure 6 3 X-Series structure and pricing
- Figure 7 The virtuous circle of flat-rate data
About this Product
Delivery Details
PDF:Delivered by email usually within 4 to 8 UK business hours.
PRINT/CD-ROM:Despatched within 1 to 2 working days.
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