Innovative consumer data tariffs in Europe: enabling the mobile Internet

Publication Date	August 2007
Publisher	Ovum
Product Type	Report
Pages	23
ISBN Number	not applicable
Product Code	OVM00381

Buy this product or for assistance call +44 20 7060 7474

PDF £1,460.00$2429 | €1634

PRINT £1,520.00$2528 | €1701

FAX Order above formats by FAX

Summary

'Unlimited' and flat-rate consumer data tariffs designed specifically for use with handsets are not widely available in Europe at present. However, the popularity of those tariffs that do exist suggests that demand may be strong. This report examines the structure of existing tariffs and demonstrates how they could help operators drive mobile application usage in the future.

Content

Key messages
Ovum view
Overview of operators data tariff strategies
From WAP to mobile web
Pricing and packaging strategy
- Bolt-on, capped charges or inclusive data allowance?
- Handsets are a crucial part of the package
- How unlimited is unlimited?
Flat-rate data tariffs in the UK: a tale of two operators
- T-Mobile Web n Walk: access only
- 3 X-Series: weak handset strategy
- What happened next?
Impact on multimedia, content and services strategy
Future trends
Table of figures
- Figure 1 Data tariff segmentation
- Figure 2 Data tariff comparison in the UK, 20042007
- Figure 3 Examples of flat-rate data tariffs in Europe
- Figure 4 Pros and cons of different tariff structures
- Figure 5 Non-voice monthly ARPU, UK, Q1 2006Q1 2007
- Figure 6 3 X-Series structure and pricing
- Figure 7 The virtuous circle of flat-rate data