Local Search Meets Social Search

Publication Date	January 2007
Publisher	Mind Commerce
Product Type	Report
Pages	25
ISBN Number	not applicable
Product Code	MIC00012

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£150.00
approximately: $295 | €191

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Summary

This report evaluates local and social search in terms of potential adoption rates, advertising growth, ad revenues and competition in the local search industry. We explore five main principle factors that will have a significant impact on the evolution of local search over the 18 to 24 months and provide a concise description of the most significant trends, use case examples and major players in each of these areas.

Content

Summary and Recommendations
Summary
Recommendations
- Local Search and Internet Yellow Page Providers
- Mobile-Local Search Providers
- Social Networking Website Providers
- Business Listings Providers
- Map Database Providers
- Introduction
- Defining Local Search
- Where is the Money in Local Search?
- Differences between Local Search and Regular Online Search
- Components of Local Search
- Commonalities in Local Search
- Weaknesses of Local Search
- Evaluating Search Results
- Business Listings and Map Databases
- Potential Solutions
- The Wisdom of Crowds - the Link to Social Networking
- Overview of Social Networking
- Social Networking Applications
- Folksonomies and Tagging User Generated Content
- Social Search Tools
- Tag Engines
- Social Bookmarking
- Social Directories
- Personalized Search
- Recommendation Engines/Collaborative Harvesters (also known as meme diggers)
- Limitations of Social Search Tools
- Summary of Social Networking and Social Search
- From Social Search to Local-Social Search
- Local-Social Search
- Community Information Sharing
- News/Classifieds
- Entertainment
- Hyper-Local
- What Does Social Search Offer Local Search?
- User Generated Content
- Application of User Generated Content in Social Search
- More about Social Bookmarking and local Search
- Personalized Search
- More on the use of Tags in Local Search
- Social Search Tools Are the Future of Local Search
- Can Concepts from Social Networks or Social Search Tools be Used to Make Local Search a Trustworthy Environment?
- Improving Business Listings and Map Data in Local Search
- Improving Business Listings Databases
- Improving Map Databases
- What Tomorrow Holds
- Increased Personalization
- Mobile-Local Search
Summary
Appendix I
Appendix II
About the Author
Companies Mentioned in Report
- Alexa
- Amacai
- Amazon.com
- Angie's List
- AOL City
- Ask.com
- Axciom
- BackFence
- BeFound Local
- Blogdigger
- Blogger
- BooRah
- CitySearch
- CitySquares
- Craigslist
- del.icio.us
- Digg
- Dodgeball
- DontStayIn
- Eurekster
- Facebook
- Feedster
- Flickr
- Friendster
- Furl.com
- go2
- Google
- hi5
- Hitwise
- Idearc Media
- infoUSA
- Jitterfingers
- Judy's Book
- Kaboodle
- LinkedIn
- Local.com
- Localeze
- Loopt
- Microsoft
- Millenial Media
- Mini-Cities
- Mobio Networks
- Mojo Pages
- My Opera
- MySpace
- Navteq
- Newsvine
- Northwest Voice
- Open Directory Project
- Orkut
- Our Faves Toronto
- Palore
- Panaramio
- Ping-O-Matic
- PlaceBlogger
- Platial
- Reddit
- Rollyo
- ShopLocal.com
- Shoutwire
- SmallTown
- StumbleUpon
- SuperPages.com
- Tehnorati
- TeleAtlas
- TeleMapics
- TomTom
- Twitter
- uLocate
- Weblogs
- Where
- Wikipedia
- Yahoo
- YellowBook.com
- Yellowpages.com
- Yelp
- YouTube
- Zimbio