Mobile Data Pricing in The Western European Enterprise Market

This study provides an overview of mobile data pricing in the European enterprise market. This includes a view of the current and future status of mobile operators' offerings of data services for business use. Forecast and analysis is provided on the total usage and spending of mobile data in Western Europe.

The information provided in this study is essential reading for mobile operators, handset vendors, and any other player in the industry that is interested in the Western European mobile business data services market. The study will provide these companies with essential data and analysis on how mobile business data pricing has developed in Europe in the last 12 months, giving examples of the offerings providers have put in place to attract the mobile user."Although mobile operators have been trying to approach the business market with competitive pricing structures, balancing cheaper data services with the need to increase their data ARPU has proved that pricing of data services is not a very easy thing to do," said Rosie Secchi, research manager at IDC's European Mobility Group, "Mobile operators need to better understand end-user needs. Business segmentation and a more focused strategy towards the mobile business user experience are pivotal elements for the current and future success of mobile data in the enterprise."