Mobile Local Search

Location-based Search

Publication Date	January 2007
Publisher	Mind Commerce
Product Type	Report
Pages	56
ISBN Number	not applicable
Product Code	MIC00013

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Summary

Awareness of mobile local search continues to grow with consumers, creating new opportunities for brands and vendors to exploit the power of the mobile channel. Tthis report evaluates location-based search business opportunities and vendors that exploit them, and provides an analysis of the current market and technology landscape. The analysis was predominantly based on a combination of primary and secondary research techniques, including interviews. Through triangulation and cross-verification of information obtained through these sources, this report evaluates the current state of mobile local search technology throughout the industry.

Content

1 Introduction
2 Summary of Findings and Recommendations
3 Background to Mobile Search
- Mobile Search: Top Searches, Words per Query, Query Time
4 Mobile Search - Why now?
- Increased usage of mobile devices.
- Increased awareness and usage of mobile search.
- Increasing Mobile Local Search Revenues.
5 Mobile Local Search Value-Chain
- Devices and Networks
- Content Providers
- Content Aggregators
- Content Discovery & Search
- Location Providers
- Location Enablers
- Voice-Search Providers
- Ad-enablers
- Search Engines
6 Mobile Local Search Strategies
- Carriers
- Search Engines
- Device Manufacture
- Walled Gardens and Portals
7 Local Content is King
8 The Killer Enabler - Location-Based Search
- 8.1Real-Time Location Technology and Providers
- Location with GPS
- Location using the Cellular Network (Cell-ID / E-OTD / TDOA)
- Location with Wi-Fi
- Location with WiMax.
- Location with Bluetooth.
- 8.1.1Carrier Network Location Information
- 8.1.2Wi-Fi Location Providers
- 8.1.2.1Skyhook Wireless
- 8.1.2.2Navizon.
- LBS Development using Navizon vs Carriers
9 The Power of Voice-Enabled Searches
10 Mobile Advertising and Business Models
11 Devices and GUIs
12 About the Author