Fixed-To-Mobile Substitution In Asia-Pacific

Many fixed line operators worldwide are suffering from fixed-to-mobile substitution (FMS). This report investigates the state of affairs of FMS in Asia-Pacific's developed and developing markets. It also examines current and potential FMS strategies in the market and gives an outlook of the future for FMS.

Both access and call substitution are occurring in different levels in all markets. However, there is little evidence of access substitution trends in developed markets. Only a small percentage of users are 'cutting the cord', and it is mostly in Korea, Hong Kong and Singapore. However, users that have never had any means of communication are choosing not to connect to a fixed line and are going 'straight to mobile', which is a trend particularly strong in developing markets. The trend of call FMS is accelerating, and an increasing percentage of traffic is originated on mobile networks.

• Key messages
  • Operator strategies
• Drivers and barriers for FMS
  • FMS drivers in Asia-Pacific
  • FMS barriers in Asia-Pacific
• FMS: the state of play
  • Access substitution
  • Call substitution
• FMS promotion strategies: mobile operators
• FMS defence strategies: fixed line operators
  • Strategic initiatives
  • Marketing tactics
• The future of FMS in Asia-Pacific
  • Mobile operators
  • Fixed operators
  • Users
• Case studies - developed markets
  • Australia
  • Hong Kong
  • Japan
  • New Zealand
  • Singapore
  • Taiwan
  • Korea
• Case studies - developing markets
  • China
  • Indonesia
  • India
  • Malaysia
  • Philippines